{"id":124665,"date":"2026-04-16T13:29:42","date_gmt":"2026-04-16T11:29:42","guid":{"rendered":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/"},"modified":"2026-04-16T13:29:42","modified_gmt":"2026-04-16T11:29:42","slug":"asa-reverses-ladbrokes-ladbucks-ad-ruling","status":"publish","type":"post","link":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/","title":{"rendered":"ASA Reverses Ladbrokes Ladbucks Ad Ruling"},"content":{"rendered":"<p>Entain Welcomes ASA Decision to Reverse Ladbrokes Ladbucks Advert Ruling \u2013 Advertising Compliance Status Updated<\/p>\n\n<span class=\"anchor\" id=\"key-takeaways\" title=\"Key Takeaways\"><\/span><h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\"><li>The Advertising Standards Authority reversed a previous ruling against a Ladbrokes advertisement.<\/li><li>The original ruling had found the advert potentially of strong appeal to under-18s and in breach of the BCAP and CAP Code.<\/li><li>The advert featured Ladbucks, Ladbrokes\u2019 free-to-play games currency.<\/li><li>Entain publicly welcomed the ASA\u2019s decision to reverse the ruling.<\/li><\/ul>\n\n<span class=\"anchor\" id=\"asa-reverses-earlier-decision-on-ladbrokes-advertisement\" title=\"ASA Reverses Earlier Decision on Ladbrokes Advertisement\"><\/span><h2 class=\"wp-block-heading\">ASA Reverses Earlier Decision on Ladbrokes Advertisement<\/h2>\n\n<p>The Advertising Standards Authority has reversed a previous ruling concerning a Ladbrokes advertisement. The original assessment had determined that the advert was potentially of strong appeal to individuals under the age of 18 and therefore in breach of the BCAP and CAP Code.<\/p>\n\n<p>Following a review, the regulator overturned that finding. As a result, the advertisement is no longer deemed to breach the relevant advertising codes on the grounds previously cited.<\/p>\n\n<p>Entain, the parent company of Ladbrokes, confirmed that it welcomes the ASA\u2019s updated decision. The company publicly acknowledged the reversal and its outcome.<\/p>\n\n<span class=\"anchor\" id=\"original-concerns-related-to-under-18-appeal\" title=\"Original Concerns Related to Under-18 Appeal\"><\/span><h2 class=\"wp-block-heading\">Original Concerns Related to Under-18 Appeal<\/h2>\n\n<p>In its initial ruling, the ASA had concluded that the Ladbrokes advertisement could have strong appeal to those under 18 years of age. On that basis, it determined that the advert breached provisions of the BCAP and CAP Code.<\/p>\n\n<p>The BCAP and CAP Code set standards for advertising content. In this case, the regulator\u2019s earlier position was that the advert did not comply with those standards due to its perceived potential to attract minors.<\/p>\n\n<p>The reversal indicates that, after reconsideration, the ASA no longer upholds that assessment in relation to the specific advert in question.<\/p>\n\n<span class=\"anchor\" id=\"ladbucks-free-to-play-currency-featured-in-the-advert\" title=\"Ladbucks Free-to-Play Currency Featured in the Advert\"><\/span><h2 class=\"wp-block-heading\">Ladbucks Free-to-Play Currency Featured in the Advert<\/h2>\n\n<p>The advertisement at the centre of the decision featured Ladbucks, a free-to-play games currency offered by Ladbrokes. Ladbucks is described as a free-to-play currency within the operator\u2019s product offering.<\/p>\n\n<p>The inclusion of this feature formed part of the ASA\u2019s evaluation process. The earlier ruling had connected the advert\u2019s content, including the reference to Ladbucks, to the conclusion that it might hold strong appeal for under-18s.<\/p>\n\n<p>With the ruling now reversed, the advertisement featuring Ladbucks is no longer considered in breach of the BCAP and CAP Code on the specific grounds previously identified.<\/p>\n\n<span class=\"anchor\" id=\"entains-response-to-the-regulatory-update\" title=\"Entain\u2019s Response to the Regulatory Update\"><\/span><h2 class=\"wp-block-heading\">Entain\u2019s Response to the Regulatory Update<\/h2>\n\n<p>Entain has formally welcomed the ASA\u2019s decision. The company\u2019s response confirms its position that the reversal resolves the earlier compliance finding against the Ladbrokes advertisement.<\/p>\n\n<p>The development represents a regulatory update for one of Entain\u2019s brands. For operators and users in the iGaming sector, decisions by advertising regulators can affect how promotional content is assessed and classified under existing codes.<\/p>\n\n<p>In this case, the regulator\u2019s final position differs from its initial assessment. The advert, which had previously been found to breach advertising standards due to its perceived youth appeal, is no longer subject to that finding.<\/p>\n\n<span class=\"anchor\" id=\"regulatory-context-for-advertising-in-igaming\" title=\"Regulatory Context for Advertising in iGaming\"><\/span><h2 class=\"wp-block-heading\">Regulatory Context for Advertising in iGaming<\/h2>\n\n<p>Advertising in the iGaming sector is subject to established codes and oversight by regulatory bodies such as the ASA. When a regulator determines that an advert breaches standards, it can require changes or restrict its use.<\/p>\n\n<p>The BCAP and CAP Code form part of the framework used to assess compliance. In the Ladbrokes case, the original conclusion centred on the potential appeal of the advert to individuals under 18.<\/p>\n\n<p>The reversal of that decision means the regulator has reassessed the advert and reached a different conclusion under the same code framework. Such reversals clarify the regulator\u2019s final interpretation of how the codes apply to specific advertising content.<\/p>\n\n<p>For readers monitoring compliance developments in the iGaming market, this case illustrates how advertising rulings can be reviewed and updated through the regulatory process.<\/p>\n\n<span class=\"anchor\" id=\"our-assessment\" title=\"Our Assessment\"><\/span><h2 class=\"wp-block-heading\">Our Assessment<\/h2>\n\n<p>The key development is the ASA\u2019s decision to reverse its earlier ruling that had found a Ladbrokes advertisement in breach of the BCAP and CAP Code due to potential strong appeal to under-18s. The advert featured Ladbucks, a free-to-play games currency. With the reversal, the advertisement is no longer considered in breach on those grounds. Entain has publicly welcomed the decision, marking the conclusion of this specific regulatory review.<\/p>\n\n<div class=\"gambling-disclaimer\">\n\t<p>\n\t\tWe have imposed strict editorial guidelines on ourselves and explain our testing methods openly and comprehensively. We also communicate transparently how our work is financed. This site may contain tracking links, but this does not influence our objective view in any way.\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Advertising Standards Authority has reversed a previous ruling against a Ladbrokes advert featuring Ladbucks. Entain welcomed the updated decision.<\/p>\n","protected":false},"author":8,"featured_media":124664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"news_crypto_coin":[],"class_list":["post-124665","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":{"faqs":null,"sort_number":999,"sort_number_no_override":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASA Reverses Ladbrokes Ladbucks Ad Decision<\/title>\n<meta name=\"description\" content=\"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryptocasinos.com EN\" \/>\n<meta property=\"og:description\" content=\"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryptocasinos.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T11:29:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabella Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabella Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\"},\"author\":{\"name\":\"Isabella Brown\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\"},\"headline\":\"ASA Reverses Ladbrokes Ladbucks Ad Ruling\",\"datePublished\":\"2026-04-16T13:29:42+02:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#respond\"]}],\"description\":\"\",\"isAccessibleForFree\":true,\"articleBody\":\"Entain Welcomes ASA Decision to Reverse Ladbrokes Ladbucks Advert Ruling - Advertising Compliance Status Updated\\n\\nKey Takeaways\\n\\nThe Advertising Standards Authority reversed a previous ruling against a Ladbrokes advertisement.The original ruling had found the advert potentially of strong appeal to under-18s and in breach of the BCAP and CAP Code.The advert featured Ladbucks, Ladbrokes' free-to-play games currency.Entain publicly welcomed the ASA\u2019s decision to reverse the ruling.\\n\\nASA Reverses Earlier Decision on Ladbrokes Advertisement\\n\\nThe Advertising Standards Authority has reversed a previous ruling concerning a Ladbrokes advertisement. The original assessment had determined that the advert was potentially of strong appeal to individuals under the age of 18 and therefore in breach of the BCAP and CAP Code.\\n\\nFollowing a review, the regulator overturned that finding. As a result, the advertisement is no longer deemed to breach the relevant advertising codes on the grounds previously cited.\\n\\nEntain, the parent company of Ladbrokes, confirmed that it welcomes the ASA\u2019s updated decision. The company publicly acknowledged the reversal and its outcome.\\n\\nOriginal Concerns Related to Under-18 Appeal\\n\\nIn its initial ruling, the ASA had concluded that the Ladbrokes advertisement could have strong appeal to those under 18 years of age. On that basis, it determined that the advert breached provisions of the BCAP and CAP Code.\\n\\nThe BCAP and CAP Code set standards for advertising content. In this case, the regulator\u2019s earlier position was that the advert did not comply with those standards due to its perceived potential to attract minors.\\n\\nThe reversal indicates that, after reconsideration, the ASA no longer upholds that assessment in relation to the specific advert in question.\\n\\nLadbucks Free-to-Play Currency Featured in the Advert\\n\\nThe advertisement at the centre of the decision featured Ladbucks, a free-to-play games currency offered by Ladbrokes. Ladbucks is described as a free-to-play currency within the operator\u2019s product offering.\\n\\nThe inclusion of this feature formed part of the ASA\u2019s evaluation process. The earlier ruling had connected the advert\u2019s content, including the reference to Ladbucks, to the conclusion that it might hold strong appeal for under-18s.\\n\\nWith the ruling now reversed, the advertisement featuring Ladbucks is no longer considered in breach of the BCAP and CAP Code on the specific grounds previously identified.\\n\\nEntain\u2019s Response to the Regulatory Update\\n\\nEntain has formally welcomed the ASA\u2019s decision. The company\u2019s response confirms its position that the reversal resolves the earlier compliance finding against the Ladbrokes advertisement.\\n\\nThe development represents a regulatory update for one of Entain\u2019s brands. For operators and users in the iGaming sector, decisions by advertising regulators can affect how promotional content is assessed and classified under existing codes.\\n\\nIn this case, the regulator\u2019s final position differs from its initial assessment. The advert, which had previously been found to breach advertising standards due to its perceived youth appeal, is no longer subject to that finding.\\n\\nRegulatory Context for Advertising in iGaming\\n\\nAdvertising in the iGaming sector is subject to established codes and oversight by regulatory bodies such as the ASA. When a regulator determines that an advert breaches standards, it can require changes or restrict its use.\\n\\nThe BCAP and CAP Code form part of the framework used to assess compliance. In the Ladbrokes case, the original conclusion centred on the potential appeal of the advert to individuals under 18.\\n\\nThe reversal of that decision means the regulator has reassessed the advert and reached a different conclusion under the same code framework. Such reversals clarify the regulator\u2019s final interpretation of how the codes apply to specific advertising content.\\n\\nFor readers monitoring compliance developments in the iGaming market, this case illustrates how advertising rulings can be reviewed and updated through the regulatory process.\\n\\nOur Assessment\\n\\nThe key development is the ASA\u2019s decision to reverse its earlier ruling that had found a Ladbrokes advertisement in breach of the BCAP and CAP Code due to potential strong appeal to under-18s. The advert featured Ladbucks, a free-to-play games currency. With the reversal, the advertisement is no longer considered in breach on those grounds. Entain has publicly welcomed the decision, marking the conclusion of this specific regulatory review.\\n\\n\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\",\"name\":\"ASA Reverses Ladbrokes Ladbucks Ad Decision\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg\",\"datePublished\":\"2026-04-16T13:29:42+02:00\",\"description\":\"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg\",\"width\":1408,\"height\":736,\"caption\":\"ASA logo next to a Ladbrokes Ladbucks promotional poster with a gavel overlay on a wooden table background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kryptocasinos.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASA Reverses Ladbrokes Ladbucks Ad Ruling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"name\":\"Kryptocasinos.com\",\"description\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\",\"name\":\"Kryptocasinos.com\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"width\":109,\"height\":34,\"caption\":\"Kryptocasinos.com\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\"],\"description\":\"Discover top-rated crypto casinos for %%currentyear%% with fast Bitcoin payouts, trustworthy security, and fair bonuses. See which casinos truly deliver.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"557 Fuk Wing St\",\"addressLocality\":\"Cheung Sha Wan\",\"addressRegion\":\"HK\",\"postalCode\":\"999077\",\"addressCountry\":\"CN\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"email\":\"contact@kryptocasinos.com\"},\"foundingDate\":\"2021-03-27\",\"email\":\"hello@kryptocasinos.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\",\"name\":\"Isabella Brown\",\"description\":\"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.\",\"birthDate\":\"1995-02-13\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASA Reverses Ladbrokes Ladbucks Ad Decision","description":"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/","og_type":"article","og_title":"Kryptocasinos.com EN","og_description":"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.","og_url":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/","og_site_name":"Kryptocasinos.com","article_publisher":"https:\/\/www.facebook.com\/kryptocasinoscomm\/","article_published_time":"2026-04-16T11:29:42+00:00","og_image":[{"width":1408,"height":736,"url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg","type":"image\/jpeg"}],"author":"Isabella Brown","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabella Brown","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#article","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/"},"author":{"name":"Isabella Brown","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc"},"headline":"ASA Reverses Ladbrokes Ladbucks Ad Ruling","datePublished":"2026-04-16T13:29:42+02:00","mainEntityOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/"},"wordCount":699,"commentCount":0,"publisher":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#organization"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#respond"]}],"description":"","isAccessibleForFree":true,"articleBody":"Entain Welcomes ASA Decision to Reverse Ladbrokes Ladbucks Advert Ruling - Advertising Compliance Status Updated\n\nKey Takeaways\n\nThe Advertising Standards Authority reversed a previous ruling against a Ladbrokes advertisement.The original ruling had found the advert potentially of strong appeal to under-18s and in breach of the BCAP and CAP Code.The advert featured Ladbucks, Ladbrokes' free-to-play games currency.Entain publicly welcomed the ASA\u2019s decision to reverse the ruling.\n\nASA Reverses Earlier Decision on Ladbrokes Advertisement\n\nThe Advertising Standards Authority has reversed a previous ruling concerning a Ladbrokes advertisement. The original assessment had determined that the advert was potentially of strong appeal to individuals under the age of 18 and therefore in breach of the BCAP and CAP Code.\n\nFollowing a review, the regulator overturned that finding. As a result, the advertisement is no longer deemed to breach the relevant advertising codes on the grounds previously cited.\n\nEntain, the parent company of Ladbrokes, confirmed that it welcomes the ASA\u2019s updated decision. The company publicly acknowledged the reversal and its outcome.\n\nOriginal Concerns Related to Under-18 Appeal\n\nIn its initial ruling, the ASA had concluded that the Ladbrokes advertisement could have strong appeal to those under 18 years of age. On that basis, it determined that the advert breached provisions of the BCAP and CAP Code.\n\nThe BCAP and CAP Code set standards for advertising content. In this case, the regulator\u2019s earlier position was that the advert did not comply with those standards due to its perceived potential to attract minors.\n\nThe reversal indicates that, after reconsideration, the ASA no longer upholds that assessment in relation to the specific advert in question.\n\nLadbucks Free-to-Play Currency Featured in the Advert\n\nThe advertisement at the centre of the decision featured Ladbucks, a free-to-play games currency offered by Ladbrokes. Ladbucks is described as a free-to-play currency within the operator\u2019s product offering.\n\nThe inclusion of this feature formed part of the ASA\u2019s evaluation process. The earlier ruling had connected the advert\u2019s content, including the reference to Ladbucks, to the conclusion that it might hold strong appeal for under-18s.\n\nWith the ruling now reversed, the advertisement featuring Ladbucks is no longer considered in breach of the BCAP and CAP Code on the specific grounds previously identified.\n\nEntain\u2019s Response to the Regulatory Update\n\nEntain has formally welcomed the ASA\u2019s decision. The company\u2019s response confirms its position that the reversal resolves the earlier compliance finding against the Ladbrokes advertisement.\n\nThe development represents a regulatory update for one of Entain\u2019s brands. For operators and users in the iGaming sector, decisions by advertising regulators can affect how promotional content is assessed and classified under existing codes.\n\nIn this case, the regulator\u2019s final position differs from its initial assessment. The advert, which had previously been found to breach advertising standards due to its perceived youth appeal, is no longer subject to that finding.\n\nRegulatory Context for Advertising in iGaming\n\nAdvertising in the iGaming sector is subject to established codes and oversight by regulatory bodies such as the ASA. When a regulator determines that an advert breaches standards, it can require changes or restrict its use.\n\nThe BCAP and CAP Code form part of the framework used to assess compliance. In the Ladbrokes case, the original conclusion centred on the potential appeal of the advert to individuals under 18.\n\nThe reversal of that decision means the regulator has reassessed the advert and reached a different conclusion under the same code framework. Such reversals clarify the regulator\u2019s final interpretation of how the codes apply to specific advertising content.\n\nFor readers monitoring compliance developments in the iGaming market, this case illustrates how advertising rulings can be reviewed and updated through the regulatory process.\n\nOur Assessment\n\nThe key development is the ASA\u2019s decision to reverse its earlier ruling that had found a Ladbrokes advertisement in breach of the BCAP and CAP Code due to potential strong appeal to under-18s. The advert featured Ladbucks, a free-to-play games currency. With the reversal, the advertisement is no longer considered in breach on those grounds. Entain has publicly welcomed the decision, marking the conclusion of this specific regulatory review.\n\n"},{"@type":"WebPage","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/","url":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/","name":"ASA Reverses Ladbrokes Ladbucks Ad Decision","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg","datePublished":"2026-04-16T13:29:42+02:00","description":"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#primaryimage","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/04\/asa-reverses-ladbrokes-ladbucks-ad-ruling.jpg","width":1408,"height":736,"caption":"ASA logo next to a Ladbrokes Ladbucks promotional poster with a gavel overlay on a wooden table background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/asa-reverses-ladbrokes-ladbucks-ad-ruling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kryptocasinos.com\/en\/"},{"@type":"ListItem","position":2,"name":"ASA Reverses Ladbrokes Ladbucks Ad Ruling"}]},{"@type":"WebSite","@id":"https:\/\/www.kryptocasinos.com\/en\/#website","url":"https:\/\/www.kryptocasinos.com\/en\/","name":"Kryptocasinos.com","description":"","inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kryptocasinos.com\/en\/#organization","name":"Kryptocasinos.com","url":"https:\/\/www.kryptocasinos.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","width":109,"height":34,"caption":"Kryptocasinos.com"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kryptocasinoscomm\/"],"description":"Discover top-rated crypto casinos for %%currentyear%% with fast Bitcoin payouts, trustworthy security, and fair bonuses. 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Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.","birthDate":"1995-02-13","url":"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/"}]}},"yoast_meta":{"_yoast_wpseo_primary_category":"","_yoast_wpseo_title":"ASA Reverses Ladbrokes Ladbucks Ad Decision","_yoast_wpseo_metadesc":"The ASA has reversed its ruling against a Ladbrokes advert featuring Ladbucks, no longer deeming it in breach of the BCAP and CAP Code."},"_links":{"self":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/124665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/comments?post=124665"}],"version-history":[{"count":0,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/124665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media\/124664"}],"wp:attachment":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media?parent=124665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/categories?post=124665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/tags?post=124665"},{"taxonomy":"news_crypto_coin","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/news_crypto_coin?post=124665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}