{"id":125569,"date":"2026-05-17T09:05:15","date_gmt":"2026-05-17T07:05:15","guid":{"rendered":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/"},"modified":"2026-05-17T09:05:15","modified_gmt":"2026-05-17T07:05:15","slug":"bragg-acquires-drayton-us-adw-expansion","status":"publish","type":"post","link":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/","title":{"rendered":"Bragg to Acquire Drayton International in Share Based Deal"},"content":{"rendered":"<p>Bragg Gaming Agrees to Acquire Drayton International \u2013 Deal Expands US Footprint Through ADW Access<\/p>\n\n<span class=\"anchor\" id=\"key-takeaways\" title=\"Key Takeaways\"><\/span><h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\"><li>Bragg Gaming Group has agreed to acquire Drayton International in a share based transaction expected to close in Q3 2026.<\/li><li>The deal adds multiple game studio stakes, technology platforms, and access to the US advance deposit wagering market.<\/li><li>Bragg said the acquisition marks its first entry into the ADW segment, which operates in more than 30 US states.<\/li><li>The announcement follows a restructuring program that included a 12 percent workforce reduction and projected cost savings of \u20ac4.5 million.<\/li><li>Matt Davey, President of BetMakers, is expected to increase his ownership stake in Bragg to around 10 percent after closing.<\/li><\/ul>\n\n<span class=\"anchor\" id=\"share-based-deal-targets-game-content-and-us-distribution\" title=\"Share Based Deal Targets Game Content and US Distribution\"><\/span><h2 class=\"wp-block-heading\">Share Based Deal Targets Game Content and US Distribution<\/h2>\n\n<p>Bragg Gaming Group, listed in Toronto, has signed a term sheet to acquire Drayton International in a share based transaction. The company expects the deal to close in the third quarter of 2026, subject to final agreements.<\/p>\n\n<p>Bragg framed the acquisition as part of a broader strategic shift toward proprietary game content, data capabilities, and player experience. Through Drayton, Bragg will gain stakes in several game development studios, including 54.5 percent of Boomerang, 48.5 percent of Dream Streak, 54 percent of Rise Gaming, 37.5 percent of Hit Squad, and 24 percent of Neotopia.<\/p>\n\n<p>In addition to these studio interests, Drayton owns or controls Arc Gaming, Vision PlAI, and 3 Shores. Bragg stated that these assets are intended to strengthen its content pipeline and technology stack, while also expanding its distribution opportunities in the United States.<\/p>\n\n<span class=\"anchor\" id=\"entry-into-advance-deposit-wagering-across-more-than-30-states\" title=\"Entry Into Advance Deposit Wagering Across More Than 30 States\"><\/span><h2 class=\"wp-block-heading\">Entry Into Advance Deposit Wagering Across More Than 30 States<\/h2>\n\n<p>A central element of the transaction is access to the advance deposit wagering market in the US. Traditional online casino slots are currently legal in seven US states. By contrast, advance deposit wagering is available in more than 30 states.<\/p>\n\n<p>Bragg said that Arc Gaming, together with an exclusive aggregator relationship with the BetMakers tote platform, could provide entry into this broader ADW market. The company described the move as its first step into the emerging ADW segment.<\/p>\n\n<p>For operators and platform users, this distinction is significant. While online casino expansion in the US depends on state by state legislation, ADW operates under a different regulatory structure. Bragg indicated that access to this market would increase its addressable US base without relying solely on further online casino legalization.<\/p>\n\n<p>The company also pointed to its remote games server technology as a tool to adapt to different regulatory frameworks. This technology allows suppliers to distribute content across various jurisdictions with differing compliance requirements.<\/p>\n\n<span class=\"anchor\" id=\"leadership-changes-and-matt-daveys-role\" title=\"Leadership Changes and Matt Davey\u2019s Role\"><\/span><h2 class=\"wp-block-heading\">Leadership Changes and Matt Davey\u2019s Role<\/h2>\n\n<p>The acquisition adds a governance dimension through the involvement of Matt Davey. Davey founded and chaired Tekkorp Capital and previously built NYX Gaming, which was sold to Scientific Games for approximately $631 million. He currently serves as President of BetMakers.<\/p>\n\n<p>Earlier in 2026, Davey purchased one million Bragg shares in a private transaction. Following completion of the Drayton acquisition, he may hold around 10 percent of Bragg\u2019s shares. According to the announcement, he is expected to take on a more prominent role in the company\u2019s leadership structure, with current chair Holly Gagnon backing a transition.<\/p>\n\n<p>Gagnon stated that she supports the planned chair change, describing Davey as a long standing figure in the gaming industry. The governance adjustments come alongside Bragg\u2019s strategic repositioning toward proprietary content and data driven operations.<\/p>\n\n<p>Talks between Tabcorp and BetMakers regarding a potential acquisition ended in February. That development forms part of the broader background to Davey\u2019s current position within the sector, although it is separate from the Bragg Drayton transaction.<\/p>\n\n<span class=\"anchor\" id=\"cost-restructuring-preceded-the-acquisition\" title=\"Cost Restructuring Preceded the Acquisition\"><\/span><h2 class=\"wp-block-heading\">Cost Restructuring Preceded the Acquisition<\/h2>\n\n<p>The deal follows a cost reset initiative at Bragg. The company reduced its global workforce by approximately 12 percent as part of a restructuring plan. Bragg reported that the restructuring would cost about \u20ac1 million, or $1.2 million, in the first quarter of 2026.<\/p>\n\n<p>Together with other measures, the company expects total savings of \u20ac4.5 million. The acquisition of Drayton was announced after these cost reductions, indicating that Bragg is pursuing expansion alongside operational streamlining.<\/p>\n\n<p>For suppliers and platform partners, the combination of cost controls and targeted acquisitions reflects a focus on operational efficiency while expanding product and distribution capabilities.<\/p>\n\n<span class=\"anchor\" id=\"implications-for-us-market-exposure\" title=\"Implications for US Market Exposure\"><\/span><h2 class=\"wp-block-heading\">Implications for US Market Exposure<\/h2>\n\n<p>The US remains a fragmented market for online gambling products. Online casino games such as slots are limited to a small number of states. By contrast, advance deposit wagering is available across a significantly wider footprint.<\/p>\n\n<p>Bragg\u2019s planned entry into ADW through Arc Gaming and the BetMakers relationship changes its US exposure profile. Instead of relying solely on online casino legislation, the company would gain access to a segment that operates under different regulatory permissions.<\/p>\n\n<p>For international comparison users assessing suppliers and platform providers, the development highlights how technology partnerships and market structure can influence where and how gaming content becomes available.<\/p>\n\n<span class=\"anchor\" id=\"our-assessment\" title=\"Our Assessment\"><\/span><h2 class=\"wp-block-heading\">Our Assessment<\/h2>\n\n<p>Based on the announced terms, the acquisition of Drayton International would expand Bragg\u2019s portfolio of proprietary game studios, add technology assets, and provide entry into the US advance deposit wagering market. The deal is expected to close in Q3 2026 and follows a restructuring program aimed at reducing costs. If completed as planned, the transaction would broaden Bragg\u2019s US market access beyond the seven states where online slots are currently legal, through ADW operations in more than 30 states.<br>\n<\/p>\n\n<div class=\"gambling-disclaimer\">\n\t<p>\n\t\tWe have imposed strict editorial guidelines on ourselves and explain our testing methods openly and comprehensively. We also communicate transparently how our work is financed. This site may contain tracking links, but this does not influence our objective view in any way.\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bragg Gaming has agreed to acquire Drayton International in a share based deal expected to close in Q3 2026. The move adds studio assets and provides access to the US advance deposit wagering market.<\/p>\n","protected":false},"author":8,"featured_media":125568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"news_crypto_coin":[],"class_list":["post-125569","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":{"faqs":null,"sort_number":999,"sort_number_no_override":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bragg Acquires Drayton to Enter US ADW Market<\/title>\n<meta name=\"description\" content=\"Bragg Gaming plans to acquire Drayton International, adding game studios and entering the US advance deposit wagering market in over 30 states.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryptocasinos.com EN\" \/>\n<meta property=\"og:description\" content=\"Bragg Gaming plans to acquire Drayton International, adding game studios and entering the US advance deposit wagering market in over 30 states.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryptocasinos.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-17T07:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabella Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabella Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\"},\"author\":{\"name\":\"Isabella Brown\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\"},\"headline\":\"Bragg to Acquire Drayton International in Share Based Deal\",\"datePublished\":\"2026-05-17T09:05:15+02:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\"},\"wordCount\":888,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#respond\"]}],\"description\":\"\",\"isAccessibleForFree\":true,\"articleBody\":\"Bragg Gaming Agrees to Acquire Drayton International - Deal Expands US Footprint Through ADW Access\\n\\nKey Takeaways\\n\\nBragg Gaming Group has agreed to acquire Drayton International in a share based transaction expected to close in Q3 2026.The deal adds multiple game studio stakes, technology platforms, and access to the US advance deposit wagering market.Bragg said the acquisition marks its first entry into the ADW segment, which operates in more than 30 US states.The announcement follows a restructuring program that included a 12 percent workforce reduction and projected cost savings of \u20ac4.5 million.Matt Davey, President of BetMakers, is expected to increase his ownership stake in Bragg to around 10 percent after closing.\\n\\nShare Based Deal Targets Game Content and US Distribution\\n\\nBragg Gaming Group, listed in Toronto, has signed a term sheet to acquire Drayton International in a share based transaction. The company expects the deal to close in the third quarter of 2026, subject to final agreements.\\n\\nBragg framed the acquisition as part of a broader strategic shift toward proprietary game content, data capabilities, and player experience. Through Drayton, Bragg will gain stakes in several game development studios, including 54.5 percent of Boomerang, 48.5 percent of Dream Streak, 54 percent of Rise Gaming, 37.5 percent of Hit Squad, and 24 percent of Neotopia.\\n\\nIn addition to these studio interests, Drayton owns or controls Arc Gaming, Vision PlAI, and 3 Shores. Bragg stated that these assets are intended to strengthen its content pipeline and technology stack, while also expanding its distribution opportunities in the United States.\\n\\nEntry Into Advance Deposit Wagering Across More Than 30 States\\n\\nA central element of the transaction is access to the advance deposit wagering market in the US. Traditional online casino slots are currently legal in seven US states. By contrast, advance deposit wagering is available in more than 30 states.\\n\\nBragg said that Arc Gaming, together with an exclusive aggregator relationship with the BetMakers tote platform, could provide entry into this broader ADW market. The company described the move as its first step into the emerging ADW segment.\\n\\nFor operators and platform users, this distinction is significant. While online casino expansion in the US depends on state by state legislation, ADW operates under a different regulatory structure. Bragg indicated that access to this market would increase its addressable US base without relying solely on further online casino legalization.\\n\\nThe company also pointed to its remote games server technology as a tool to adapt to different regulatory frameworks. This technology allows suppliers to distribute content across various jurisdictions with differing compliance requirements.\\n\\nLeadership Changes and Matt Davey\u2019s Role\\n\\nThe acquisition adds a governance dimension through the involvement of Matt Davey. Davey founded and chaired Tekkorp Capital and previously built NYX Gaming, which was sold to Scientific Games for approximately $631 million. He currently serves as President of BetMakers.\\n\\nEarlier in 2026, Davey purchased one million Bragg shares in a private transaction. Following completion of the Drayton acquisition, he may hold around 10 percent of Bragg\u2019s shares. According to the announcement, he is expected to take on a more prominent role in the company\u2019s leadership structure, with current chair Holly Gagnon backing a transition.\\n\\nGagnon stated that she supports the planned chair change, describing Davey as a long standing figure in the gaming industry. The governance adjustments come alongside Bragg\u2019s strategic repositioning toward proprietary content and data driven operations.\\n\\nTalks between Tabcorp and BetMakers regarding a potential acquisition ended in February. That development forms part of the broader background to Davey\u2019s current position within the sector, although it is separate from the Bragg Drayton transaction.\\n\\nCost Restructuring Preceded the Acquisition\\n\\nThe deal follows a cost reset initiative at Bragg. The company reduced its global workforce by approximately 12 percent as part of a restructuring plan. Bragg reported that the restructuring would cost about \u20ac1 million, or $1.2 million, in the first quarter of 2026.\\n\\nTogether with other measures, the company expects total savings of \u20ac4.5 million. The acquisition of Drayton was announced after these cost reductions, indicating that Bragg is pursuing expansion alongside operational streamlining.\\n\\nFor suppliers and platform partners, the combination of cost controls and targeted acquisitions reflects a focus on operational efficiency while expanding product and distribution capabilities.\\n\\nImplications for US Market Exposure\\n\\nThe US remains a fragmented market for online gambling products. Online casino games such as slots are limited to a small number of states. By contrast, advance deposit wagering is available across a significantly wider footprint.\\n\\nBragg\u2019s planned entry into ADW through Arc Gaming and the BetMakers relationship changes its US exposure profile. Instead of relying solely on online casino legislation, the company would gain access to a segment that operates under different regulatory permissions.\\n\\nFor international comparison users assessing suppliers and platform providers, the development highlights how technology partnerships and market structure can influence where and how gaming content becomes available.\\n\\nOur Assessment\\n\\nBased on the announced terms, the acquisition of Drayton International would expand Bragg\u2019s portfolio of proprietary game studios, add technology assets, and provide entry into the US advance deposit wagering market. The deal is expected to close in Q3 2026 and follows a restructuring program aimed at reducing costs. If completed as planned, the transaction would broaden Bragg\u2019s US market access beyond the seven states where online slots are currently legal, through ADW operations in more than 30 states.\\n\\n\\n\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\",\"name\":\"Bragg Acquires Drayton to Enter US ADW Market\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg\",\"datePublished\":\"2026-05-17T09:05:15+02:00\",\"description\":\"Bragg Gaming plans to acquire Drayton International, adding game studios and entering the US advance deposit wagering market in over 30 states.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg\",\"width\":1408,\"height\":736,\"caption\":\"Handshake between two businesspeople in suits with company logos Bragg and Drayton International in the background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kryptocasinos.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bragg to Acquire Drayton International in Share Based Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"name\":\"Kryptocasinos.com\",\"description\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\",\"name\":\"Kryptocasinos.com\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"width\":109,\"height\":34,\"caption\":\"Kryptocasinos.com\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\"],\"description\":\"Discover top-rated crypto casinos for %%currentyear%% with fast Bitcoin payouts, trustworthy security, and fair bonuses. See which casinos truly deliver.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"557 Fuk Wing St\",\"addressLocality\":\"Cheung Sha Wan\",\"addressRegion\":\"HK\",\"postalCode\":\"999077\",\"addressCountry\":\"CN\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"email\":\"contact@kryptocasinos.com\"},\"foundingDate\":\"2021-03-27\",\"email\":\"hello@kryptocasinos.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\",\"name\":\"Isabella Brown\",\"description\":\"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. 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The company expects the deal to close in the third quarter of 2026, subject to final agreements.\n\nBragg framed the acquisition as part of a broader strategic shift toward proprietary game content, data capabilities, and player experience. Through Drayton, Bragg will gain stakes in several game development studios, including 54.5 percent of Boomerang, 48.5 percent of Dream Streak, 54 percent of Rise Gaming, 37.5 percent of Hit Squad, and 24 percent of Neotopia.\n\nIn addition to these studio interests, Drayton owns or controls Arc Gaming, Vision PlAI, and 3 Shores. Bragg stated that these assets are intended to strengthen its content pipeline and technology stack, while also expanding its distribution opportunities in the United States.\n\nEntry Into Advance Deposit Wagering Across More Than 30 States\n\nA central element of the transaction is access to the advance deposit wagering market in the US. Traditional online casino slots are currently legal in seven US states. By contrast, advance deposit wagering is available in more than 30 states.\n\nBragg said that Arc Gaming, together with an exclusive aggregator relationship with the BetMakers tote platform, could provide entry into this broader ADW market. The company described the move as its first step into the emerging ADW segment.\n\nFor operators and platform users, this distinction is significant. While online casino expansion in the US depends on state by state legislation, ADW operates under a different regulatory structure. Bragg indicated that access to this market would increase its addressable US base without relying solely on further online casino legalization.\n\nThe company also pointed to its remote games server technology as a tool to adapt to different regulatory frameworks. This technology allows suppliers to distribute content across various jurisdictions with differing compliance requirements.\n\nLeadership Changes and Matt Davey\u2019s Role\n\nThe acquisition adds a governance dimension through the involvement of Matt Davey. Davey founded and chaired Tekkorp Capital and previously built NYX Gaming, which was sold to Scientific Games for approximately $631 million. He currently serves as President of BetMakers.\n\nEarlier in 2026, Davey purchased one million Bragg shares in a private transaction. Following completion of the Drayton acquisition, he may hold around 10 percent of Bragg\u2019s shares. According to the announcement, he is expected to take on a more prominent role in the company\u2019s leadership structure, with current chair Holly Gagnon backing a transition.\n\nGagnon stated that she supports the planned chair change, describing Davey as a long standing figure in the gaming industry. The governance adjustments come alongside Bragg\u2019s strategic repositioning toward proprietary content and data driven operations.\n\nTalks between Tabcorp and BetMakers regarding a potential acquisition ended in February. That development forms part of the broader background to Davey\u2019s current position within the sector, although it is separate from the Bragg Drayton transaction.\n\nCost Restructuring Preceded the Acquisition\n\nThe deal follows a cost reset initiative at Bragg. The company reduced its global workforce by approximately 12 percent as part of a restructuring plan. Bragg reported that the restructuring would cost about \u20ac1 million, or $1.2 million, in the first quarter of 2026.\n\nTogether with other measures, the company expects total savings of \u20ac4.5 million. The acquisition of Drayton was announced after these cost reductions, indicating that Bragg is pursuing expansion alongside operational streamlining.\n\nFor suppliers and platform partners, the combination of cost controls and targeted acquisitions reflects a focus on operational efficiency while expanding product and distribution capabilities.\n\nImplications for US Market Exposure\n\nThe US remains a fragmented market for online gambling products. Online casino games such as slots are limited to a small number of states. By contrast, advance deposit wagering is available across a significantly wider footprint.\n\nBragg\u2019s planned entry into ADW through Arc Gaming and the BetMakers relationship changes its US exposure profile. Instead of relying solely on online casino legislation, the company would gain access to a segment that operates under different regulatory permissions.\n\nFor international comparison users assessing suppliers and platform providers, the development highlights how technology partnerships and market structure can influence where and how gaming content becomes available.\n\nOur Assessment\n\nBased on the announced terms, the acquisition of Drayton International would expand Bragg\u2019s portfolio of proprietary game studios, add technology assets, and provide entry into the US advance deposit wagering market. The deal is expected to close in Q3 2026 and follows a restructuring program aimed at reducing costs. If completed as planned, the transaction would broaden Bragg\u2019s US market access beyond the seven states where online slots are currently legal, through ADW operations in more than 30 states.\n\n\n"},{"@type":"WebPage","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/","url":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/","name":"Bragg Acquires Drayton to Enter US ADW Market","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg","datePublished":"2026-05-17T09:05:15+02:00","description":"Bragg Gaming plans to acquire Drayton International, adding game studios and entering the US advance deposit wagering market in over 30 states.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#primaryimage","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/05\/bragg-acquires-drayton-us-adw-expansion.jpg","width":1408,"height":736,"caption":"Handshake between two businesspeople in suits with company logos Bragg and Drayton International in the background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/bragg-acquires-drayton-us-adw-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kryptocasinos.com\/en\/"},{"@type":"ListItem","position":2,"name":"Bragg to Acquire Drayton International in Share Based Deal"}]},{"@type":"WebSite","@id":"https:\/\/www.kryptocasinos.com\/en\/#website","url":"https:\/\/www.kryptocasinos.com\/en\/","name":"Kryptocasinos.com","description":"","inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kryptocasinos.com\/en\/#organization","name":"Kryptocasinos.com","url":"https:\/\/www.kryptocasinos.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","width":109,"height":34,"caption":"Kryptocasinos.com"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kryptocasinoscomm\/"],"description":"Discover top-rated crypto casinos for %%currentyear%% with fast Bitcoin payouts, trustworthy security, and fair bonuses. 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