{"id":129767,"date":"2026-07-01T13:06:00","date_gmt":"2026-07-01T11:06:00","guid":{"rendered":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/"},"modified":"2026-07-01T13:06:00","modified_gmt":"2026-07-01T11:06:00","slug":"everton-stake-sleeve-sponsor-premier-league-ban","status":"publish","type":"post","link":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/","title":{"rendered":"Everton Keeps Stake as Sleeve Sponsor Amid UK Gambling Scrutiny"},"content":{"rendered":"<p>Everton Retains Stake as Sleeve Sponsor \u2013 Premier League Front-of-Shirt Ban Faces New Scrutiny<\/p>\n\n<span class=\"anchor\" id=\"key-takeaways\" title=\"Key Takeaways\"><\/span><h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\"><li>Everton has continued its partnership with Stake, shifting the gambling operator from front-of-shirt to sleeve sponsor.<\/li><li>The move complies with current Premier League and Gambling Commission rules, which do not prohibit sleeve sponsorships.<\/li><li>The UK Department for Culture, Media and Sport is consulting on banning partnerships with gambling companies that lack a UK licence.<\/li><li>Stake exited the UK market last year following an advertising controversy but remains active internationally.<\/li><li>Entain has publicly called for the Independent Football Regulator to address sponsorships involving unlicensed operators.<\/li><\/ul>\n\n<span class=\"anchor\" id=\"everton-extends-stake-partnership-under-revised-sponsorship-structure\" title=\"Everton Extends Stake Partnership Under Revised Sponsorship Structure\"><\/span><h2 class=\"wp-block-heading\">Everton Extends Stake Partnership Under Revised Sponsorship Structure<\/h2>\n\n<p>Everton has confirmed that Stake will remain a commercial partner for the upcoming season, despite the Premier League\u2019s voluntary ban on gambling companies as front-of-shirt sponsors. Under the revised arrangement, Stake will appear as a sleeve sponsor rather than as the club\u2019s principal shirt partner.<\/p>\n\n<p>The voluntary ban, agreed by Premier League clubs in 2023, restricts gambling brands from appearing on the front of matchday shirts. It does not cover other commercial inventory such as sleeve placements, training wear, or stadium branding. Everton\u2019s updated agreement with Stake therefore falls within the scope of current league rules and Gambling Commission requirements.<\/p>\n\n<p>The club stated that all partnership activity will be conducted in full compliance with relevant regulations, industry standards, and marketing requirements. As part of the new deal, Stake branding will also be visible at Hill Dickinson Stadium and Goodison Park, which now hosts the club\u2019s women\u2019s team, as well as at the Finch Farm training ground.<\/p>\n\n<p>At the same time, Everton has replaced Stake as its principal partner with financial services firm CMC Markets. CMC Markets is regulated by the Financial Conduct Authority and licensed in the UK.<\/p>\n\n<span class=\"anchor\" id=\"regulatory-context-unlicensed-operators-and-government-consultation\" title=\"Regulatory Context: Unlicensed Operators and Government Consultation\"><\/span><h2 class=\"wp-block-heading\">Regulatory Context: Unlicensed Operators and Government Consultation<\/h2>\n\n<p>Stake no longer holds a UK licence. The operator exited the UK market last year after an advertising campaign featuring adult film actor Bonnie Blue prompted scrutiny. Despite this, current Gambling Commission rules allow football clubs to partner with unlicensed gambling operators, provided that UK-based consumers cannot access the operators\u2019 websites.<\/p>\n\n<p>Earlier this year, the Department for Culture, Media and Sport announced a consultation on whether UK sports teams should be banned from entering partnerships with gambling companies that do not hold a UK licence. Culture Secretary Lisa Nandy stated at the time that gambling companies not licensed in the UK should not be able to raise their profile or potentially draw fans toward sites that do not meet UK regulatory standards through association with Premier League clubs.<\/p>\n\n<p>The consultation reflects increasing political focus on how gambling brands, particularly those without UK licences, gain exposure through high-profile sports partnerships.<\/p>\n\n<span class=\"anchor\" id=\"industry-response-and-calls-for-independent-football-regulator-action\" title=\"Industry Response and Calls for Independent Football Regulator Action\"><\/span><h2 class=\"wp-block-heading\">Industry Response and Calls for Independent Football Regulator Action<\/h2>\n\n<p>The debate has also drawn responses from within the gambling industry. Entain recently identified Stake among more than 30 unregulated gambling websites that it claims are targeting UK players through channels such as football, gaming communities, short-form video, and online subcultures.<\/p>\n\n<p>Entain Chief Executive Stella David has urged the Independent Football Regulator to treat sponsorship income linked to unlicensed gambling operators as revenue connected to serious criminal conduct if those operators accept bets from British consumers. She stated that unlicensed gambling companies targeting UK customers through English football are breaking the law and argued that the regulator already has the authority to address the issue without new legislation.<\/p>\n\n<p>The Independent Football Regulator was established to address governance issues in English football. According to David, applying existing draft rules to sponsorship arrangements involving unlicensed operators would fall within its remit.<\/p>\n\n<p>Stake\u2019s football presence extends beyond Everton. The company maintains partnerships with former players including Sergio Aguero, Patrice Evra, Iker Casillas, and Eden Hazard.<\/p>\n\n<span class=\"anchor\" id=\"limits-of-the-premier-leagues-voluntary-ban\" title=\"Limits of the Premier League\u2019s Voluntary Ban\"><\/span><h2 class=\"wp-block-heading\">Limits of the Premier League\u2019s Voluntary Ban<\/h2>\n\n<p>The continuation of Everton\u2019s commercial relationship with Stake highlights the boundaries of the Premier League\u2019s voluntary sponsorship restrictions. While clubs have removed gambling brands from the front of shirts, the framework still permits alternative forms of exposure, including sleeve sponsorships and training ground branding.<\/p>\n\n<p>This structure means gambling operators can maintain visibility at matches and through official club channels, even if they no longer occupy the most prominent shirt position. For comparison platform users and those assessing crypto betting and offshore gambling brands, this distinction is relevant. Sponsorship visibility does not necessarily indicate UK licensing status, as partnerships may comply with league rules while the operator itself does not hold a UK licence.<\/p>\n\n<p>Everton has stated that its updated agreement demonstrates commercial momentum and reflects the value partners see in the club and its new stadium. The club\u2019s leadership emphasized continuity and long-term collaboration within the framework of existing regulations.<\/p>\n\n<span class=\"anchor\" id=\"our-assessment\" title=\"Our Assessment\"><\/span><h2 class=\"wp-block-heading\">Our Assessment<\/h2>\n\n<p>Everton\u2019s decision to retain Stake as a sleeve sponsor illustrates how Premier League clubs can continue working with gambling operators under the current voluntary ban, provided they avoid front-of-shirt placements. The arrangement complies with existing league and Gambling Commission rules but coincides with a government consultation on restricting partnerships with unlicensed gambling companies. At the same time, industry stakeholders such as Entain are urging the Independent Football Regulator to scrutinize sponsorship income linked to operators that do not hold a UK licence. Together, these developments place ongoing focus on the regulatory treatment of gambling sponsorships in English football.<\/p>\n\n<div class=\"gambling-disclaimer\">\n\t<p>\n\t\tWe have imposed strict editorial guidelines on ourselves and explain our testing methods openly and comprehensively. We also communicate transparently how our work is financed. This site may contain tracking links, but this does not influence our objective view in any way.\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everton has moved Stake from front-of-shirt to sleeve sponsor under the Premier League\u2019s voluntary ban. The deal remains compliant as UK authorities review partnerships with unlicensed operators.<\/p>\n","protected":false},"author":8,"featured_media":129766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"news_crypto_coin":[],"class_list":["post-129767","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":{"faqs":null,"sort_number":999,"sort_number_no_override":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Everton Retains Stake Despite PL Sponsorship Ban<\/title>\n<meta name=\"description\" content=\"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryptocasinos.com EN\" \/>\n<meta property=\"og:description\" content=\"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryptocasinos.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T11:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabella Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabella Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\"},\"author\":{\"name\":\"Isabella Brown\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\"},\"headline\":\"Everton Keeps Stake as Sleeve Sponsor Amid UK Gambling Scrutiny\",\"datePublished\":\"2026-07-01T13:06:00+02:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\"},\"wordCount\":899,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#respond\"]}],\"description\":\"\",\"isAccessibleForFree\":true,\"articleBody\":\"Everton Retains Stake as Sleeve Sponsor - Premier League Front-of-Shirt Ban Faces New Scrutiny\\n\\nKey Takeaways\\n\\nEverton has continued its partnership with Stake, shifting the gambling operator from front-of-shirt to sleeve sponsor.The move complies with current Premier League and Gambling Commission rules, which do not prohibit sleeve sponsorships.The UK Department for Culture, Media and Sport is consulting on banning partnerships with gambling companies that lack a UK licence.Stake exited the UK market last year following an advertising controversy but remains active internationally.Entain has publicly called for the Independent Football Regulator to address sponsorships involving unlicensed operators.\\n\\nEverton Extends Stake Partnership Under Revised Sponsorship Structure\\n\\nEverton has confirmed that Stake will remain a commercial partner for the upcoming season, despite the Premier League\u2019s voluntary ban on gambling companies as front-of-shirt sponsors. Under the revised arrangement, Stake will appear as a sleeve sponsor rather than as the club\u2019s principal shirt partner.\\n\\nThe voluntary ban, agreed by Premier League clubs in 2023, restricts gambling brands from appearing on the front of matchday shirts. It does not cover other commercial inventory such as sleeve placements, training wear, or stadium branding. Everton\u2019s updated agreement with Stake therefore falls within the scope of current league rules and Gambling Commission requirements.\\n\\nThe club stated that all partnership activity will be conducted in full compliance with relevant regulations, industry standards, and marketing requirements. As part of the new deal, Stake branding will also be visible at Hill Dickinson Stadium and Goodison Park, which now hosts the club\u2019s women\u2019s team, as well as at the Finch Farm training ground.\\n\\nAt the same time, Everton has replaced Stake as its principal partner with financial services firm CMC Markets. CMC Markets is regulated by the Financial Conduct Authority and licensed in the UK.\\n\\nRegulatory Context: Unlicensed Operators and Government Consultation\\n\\nStake no longer holds a UK licence. The operator exited the UK market last year after an advertising campaign featuring adult film actor Bonnie Blue prompted scrutiny. Despite this, current Gambling Commission rules allow football clubs to partner with unlicensed gambling operators, provided that UK-based consumers cannot access the operators\u2019 websites.\\n\\nEarlier this year, the Department for Culture, Media and Sport announced a consultation on whether UK sports teams should be banned from entering partnerships with gambling companies that do not hold a UK licence. Culture Secretary Lisa Nandy stated at the time that gambling companies not licensed in the UK should not be able to raise their profile or potentially draw fans toward sites that do not meet UK regulatory standards through association with Premier League clubs.\\n\\nThe consultation reflects increasing political focus on how gambling brands, particularly those without UK licences, gain exposure through high-profile sports partnerships.\\n\\nIndustry Response and Calls for Independent Football Regulator Action\\n\\nThe debate has also drawn responses from within the gambling industry. Entain recently identified Stake among more than 30 unregulated gambling websites that it claims are targeting UK players through channels such as football, gaming communities, short-form video, and online subcultures.\\n\\nEntain Chief Executive Stella David has urged the Independent Football Regulator to treat sponsorship income linked to unlicensed gambling operators as revenue connected to serious criminal conduct if those operators accept bets from British consumers. She stated that unlicensed gambling companies targeting UK customers through English football are breaking the law and argued that the regulator already has the authority to address the issue without new legislation.\\n\\nThe Independent Football Regulator was established to address governance issues in English football. According to David, applying existing draft rules to sponsorship arrangements involving unlicensed operators would fall within its remit.\\n\\nStake\u2019s football presence extends beyond Everton. The company maintains partnerships with former players including Sergio Aguero, Patrice Evra, Iker Casillas, and Eden Hazard.\\n\\nLimits of the Premier League\u2019s Voluntary Ban\\n\\nThe continuation of Everton\u2019s commercial relationship with Stake highlights the boundaries of the Premier League\u2019s voluntary sponsorship restrictions. While clubs have removed gambling brands from the front of shirts, the framework still permits alternative forms of exposure, including sleeve sponsorships and training ground branding.\\n\\nThis structure means gambling operators can maintain visibility at matches and through official club channels, even if they no longer occupy the most prominent shirt position. For comparison platform users and those assessing crypto betting and offshore gambling brands, this distinction is relevant. Sponsorship visibility does not necessarily indicate UK licensing status, as partnerships may comply with league rules while the operator itself does not hold a UK licence.\\n\\nEverton has stated that its updated agreement demonstrates commercial momentum and reflects the value partners see in the club and its new stadium. The club\u2019s leadership emphasized continuity and long-term collaboration within the framework of existing regulations.\\n\\nOur Assessment\\n\\nEverton\u2019s decision to retain Stake as a sleeve sponsor illustrates how Premier League clubs can continue working with gambling operators under the current voluntary ban, provided they avoid front-of-shirt placements. The arrangement complies with existing league and Gambling Commission rules but coincides with a government consultation on restricting partnerships with unlicensed gambling companies. At the same time, industry stakeholders such as Entain are urging the Independent Football Regulator to scrutinize sponsorship income linked to operators that do not hold a UK licence. Together, these developments place ongoing focus on the regulatory treatment of gambling sponsorships in English football.\\n\\n\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\",\"name\":\"Everton Retains Stake Despite PL Sponsorship Ban\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg\",\"datePublished\":\"2026-07-01T13:06:00+02:00\",\"description\":\"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg\",\"width\":1408,\"height\":736,\"caption\":\"Football jersey with blank front and highlighted sleeve patch next to official document featuring a checkmark seal\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kryptocasinos.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everton Keeps Stake as Sleeve Sponsor Amid UK Gambling Scrutiny\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"name\":\"Kryptocasinos.com\",\"description\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\",\"name\":\"Kryptocasinos.com\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"width\":109,\"height\":34,\"caption\":\"Kryptocasinos.com\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\"],\"description\":\"Explore the best crypto casinos for %%currentyear%%. Compare top Bitcoin gambling sites by payouts, bonuses, KYC, and supported coins, with hands-on testing.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"557 Fuk Wing St\",\"addressLocality\":\"Cheung Sha Wan\",\"addressRegion\":\"HK\",\"postalCode\":\"999077\",\"addressCountry\":\"CN\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"email\":\"contact@kryptocasinos.com\"},\"foundingDate\":\"2021-03-27\",\"email\":\"hello@kryptocasinos.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\",\"name\":\"Isabella Brown\",\"description\":\"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.\",\"birthDate\":\"1995-02-13\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Everton Retains Stake Despite PL Sponsorship Ban","description":"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/","og_type":"article","og_title":"Kryptocasinos.com EN","og_description":"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.","og_url":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/","og_site_name":"Kryptocasinos.com","article_publisher":"https:\/\/www.facebook.com\/kryptocasinoscomm\/","article_published_time":"2026-07-01T11:06:00+00:00","og_image":[{"width":1408,"height":736,"url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg","type":"image\/jpeg"}],"author":"Isabella Brown","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabella Brown","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#article","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/"},"author":{"name":"Isabella Brown","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc"},"headline":"Everton Keeps Stake as Sleeve Sponsor Amid UK Gambling Scrutiny","datePublished":"2026-07-01T13:06:00+02:00","mainEntityOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/"},"wordCount":899,"commentCount":0,"publisher":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#organization"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#respond"]}],"description":"","isAccessibleForFree":true,"articleBody":"Everton Retains Stake as Sleeve Sponsor - Premier League Front-of-Shirt Ban Faces New Scrutiny\n\nKey Takeaways\n\nEverton has continued its partnership with Stake, shifting the gambling operator from front-of-shirt to sleeve sponsor.The move complies with current Premier League and Gambling Commission rules, which do not prohibit sleeve sponsorships.The UK Department for Culture, Media and Sport is consulting on banning partnerships with gambling companies that lack a UK licence.Stake exited the UK market last year following an advertising controversy but remains active internationally.Entain has publicly called for the Independent Football Regulator to address sponsorships involving unlicensed operators.\n\nEverton Extends Stake Partnership Under Revised Sponsorship Structure\n\nEverton has confirmed that Stake will remain a commercial partner for the upcoming season, despite the Premier League\u2019s voluntary ban on gambling companies as front-of-shirt sponsors. Under the revised arrangement, Stake will appear as a sleeve sponsor rather than as the club\u2019s principal shirt partner.\n\nThe voluntary ban, agreed by Premier League clubs in 2023, restricts gambling brands from appearing on the front of matchday shirts. It does not cover other commercial inventory such as sleeve placements, training wear, or stadium branding. Everton\u2019s updated agreement with Stake therefore falls within the scope of current league rules and Gambling Commission requirements.\n\nThe club stated that all partnership activity will be conducted in full compliance with relevant regulations, industry standards, and marketing requirements. As part of the new deal, Stake branding will also be visible at Hill Dickinson Stadium and Goodison Park, which now hosts the club\u2019s women\u2019s team, as well as at the Finch Farm training ground.\n\nAt the same time, Everton has replaced Stake as its principal partner with financial services firm CMC Markets. CMC Markets is regulated by the Financial Conduct Authority and licensed in the UK.\n\nRegulatory Context: Unlicensed Operators and Government Consultation\n\nStake no longer holds a UK licence. The operator exited the UK market last year after an advertising campaign featuring adult film actor Bonnie Blue prompted scrutiny. Despite this, current Gambling Commission rules allow football clubs to partner with unlicensed gambling operators, provided that UK-based consumers cannot access the operators\u2019 websites.\n\nEarlier this year, the Department for Culture, Media and Sport announced a consultation on whether UK sports teams should be banned from entering partnerships with gambling companies that do not hold a UK licence. Culture Secretary Lisa Nandy stated at the time that gambling companies not licensed in the UK should not be able to raise their profile or potentially draw fans toward sites that do not meet UK regulatory standards through association with Premier League clubs.\n\nThe consultation reflects increasing political focus on how gambling brands, particularly those without UK licences, gain exposure through high-profile sports partnerships.\n\nIndustry Response and Calls for Independent Football Regulator Action\n\nThe debate has also drawn responses from within the gambling industry. Entain recently identified Stake among more than 30 unregulated gambling websites that it claims are targeting UK players through channels such as football, gaming communities, short-form video, and online subcultures.\n\nEntain Chief Executive Stella David has urged the Independent Football Regulator to treat sponsorship income linked to unlicensed gambling operators as revenue connected to serious criminal conduct if those operators accept bets from British consumers. She stated that unlicensed gambling companies targeting UK customers through English football are breaking the law and argued that the regulator already has the authority to address the issue without new legislation.\n\nThe Independent Football Regulator was established to address governance issues in English football. According to David, applying existing draft rules to sponsorship arrangements involving unlicensed operators would fall within its remit.\n\nStake\u2019s football presence extends beyond Everton. The company maintains partnerships with former players including Sergio Aguero, Patrice Evra, Iker Casillas, and Eden Hazard.\n\nLimits of the Premier League\u2019s Voluntary Ban\n\nThe continuation of Everton\u2019s commercial relationship with Stake highlights the boundaries of the Premier League\u2019s voluntary sponsorship restrictions. While clubs have removed gambling brands from the front of shirts, the framework still permits alternative forms of exposure, including sleeve sponsorships and training ground branding.\n\nThis structure means gambling operators can maintain visibility at matches and through official club channels, even if they no longer occupy the most prominent shirt position. For comparison platform users and those assessing crypto betting and offshore gambling brands, this distinction is relevant. Sponsorship visibility does not necessarily indicate UK licensing status, as partnerships may comply with league rules while the operator itself does not hold a UK licence.\n\nEverton has stated that its updated agreement demonstrates commercial momentum and reflects the value partners see in the club and its new stadium. The club\u2019s leadership emphasized continuity and long-term collaboration within the framework of existing regulations.\n\nOur Assessment\n\nEverton\u2019s decision to retain Stake as a sleeve sponsor illustrates how Premier League clubs can continue working with gambling operators under the current voluntary ban, provided they avoid front-of-shirt placements. The arrangement complies with existing league and Gambling Commission rules but coincides with a government consultation on restricting partnerships with unlicensed gambling companies. At the same time, industry stakeholders such as Entain are urging the Independent Football Regulator to scrutinize sponsorship income linked to operators that do not hold a UK licence. Together, these developments place ongoing focus on the regulatory treatment of gambling sponsorships in English football.\n\n"},{"@type":"WebPage","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/","url":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/","name":"Everton Retains Stake Despite PL Sponsorship Ban","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg","datePublished":"2026-07-01T13:06:00+02:00","description":"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#primaryimage","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/everton-stake-sleeve-sponsor-premier-league-ban.jpg","width":1408,"height":736,"caption":"Football jersey with blank front and highlighted sleeve patch next to official document featuring a checkmark seal"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/everton-stake-sleeve-sponsor-premier-league-ban\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kryptocasinos.com\/en\/"},{"@type":"ListItem","position":2,"name":"Everton Keeps Stake as Sleeve Sponsor Amid UK Gambling Scrutiny"}]},{"@type":"WebSite","@id":"https:\/\/www.kryptocasinos.com\/en\/#website","url":"https:\/\/www.kryptocasinos.com\/en\/","name":"Kryptocasinos.com","description":"","inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kryptocasinos.com\/en\/#organization","name":"Kryptocasinos.com","url":"https:\/\/www.kryptocasinos.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","width":109,"height":34,"caption":"Kryptocasinos.com"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kryptocasinoscomm\/"],"description":"Explore the best crypto casinos for %%currentyear%%. Compare top Bitcoin gambling sites by payouts, bonuses, KYC, and supported coins, with hands-on testing.","address":{"@type":"PostalAddress","streetAddress":"557 Fuk Wing St","addressLocality":"Cheung Sha Wan","addressRegion":"HK","postalCode":"999077","addressCountry":"CN"},"contactPoint":{"@type":"ContactPoint","email":"contact@kryptocasinos.com"},"foundingDate":"2021-03-27","email":"hello@kryptocasinos.com","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"},"publishingPrinciples":"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/"},{"@type":"Person","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc","name":"Isabella Brown","description":"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.","birthDate":"1995-02-13","url":"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/"}]}},"yoast_meta":{"_yoast_wpseo_primary_category":"","_yoast_wpseo_title":"Everton Retains Stake Despite PL Sponsorship Ban","_yoast_wpseo_metadesc":"Everton shifts Stake to sleeve sponsor after Premier League front-of-shirt ban, as UK consultation reviews ties with unlicensed operators."},"_links":{"self":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/129767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/comments?post=129767"}],"version-history":[{"count":0,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/129767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media\/129766"}],"wp:attachment":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media?parent=129767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/categories?post=129767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/tags?post=129767"},{"taxonomy":"news_crypto_coin","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/news_crypto_coin?post=129767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}