{"id":129921,"date":"2026-07-04T09:03:59","date_gmt":"2026-07-04T07:03:59","guid":{"rendered":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/"},"modified":"2026-07-04T09:03:59","modified_gmt":"2026-07-04T07:03:59","slug":"esportes-da-sorte-apostou-acquisition-brazil","status":"publish","type":"post","link":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/","title":{"rendered":"Esportes da Sorte Seeks Apostou.com Acquisition in Brazil"},"content":{"rendered":"<p>Esportes da Sorte Moves to Acquire Apostou.com \u2013 Deal Signals Further Consolidation in Brazil\u2019s Regulated Betting Market<\/p>\n\n<span class=\"anchor\" id=\"key-takeaways\" title=\"Key Takeaways\"><\/span><h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\"><li>HS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has moved to acquire Apostou.com, with the deal under review by Brazil\u2019s Administrative Council for Economic Defense under Public Notice No. 464.<\/li><li>Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025 and operates the brands Esportes da Sorte, Lottu, and Onabet.<\/li><li>The transaction includes control of Apostou.com, operator of BETBR Loterias, as well as the brands B1BET and BRBET.<\/li><li>In the first five months of 2026, Brazil\u2019s regulated betting operations generated nearly BRL6 billion in revenue from a 12 percent levy on gross gaming revenue and corporate taxes.<\/li><\/ul>\n\n<span class=\"anchor\" id=\"acquisition-of-apostou-com-under-review-by-brazils-competition-authority\" title=\"Acquisition of Apostou.com Under Review by Brazil\u2019s Competition Authority\"><\/span><h2 class=\"wp-block-heading\">Acquisition of Apostou.com Under Review by Brazil\u2019s Competition Authority<\/h2>\n\n<p>HS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has initiated the acquisition of Apostou.com. The transaction is currently under review by Brazil\u2019s Administrative Council for Economic Defense, known as CADE, under Public Notice No. 464.<\/p>\n\n<p>If approved, the deal will give the Esportes da Sorte Group control of Apostou.com, which operates BETBR Loterias. BETBR Loterias is licensed by the Secretariat of Lotteries and Betting, referred to as SPA. According to the available information, the operator has an established presence in Brazil and maintains a physical presence in the state of Paran\u00e1.<\/p>\n\n<p>The acquisition also covers two additional brands operated by the same group: B1BET and BRBET. Through this transaction, Esportes da Sorte would expand its portfolio beyond its existing brands and strengthen its footprint in the regulated national market.<\/p>\n\n<span class=\"anchor\" id=\"esportes-gaming-brasils-licensed-position-and-market-ranking\" title=\"Esportes Gaming Brasil\u2019s Licensed Position and Market Ranking\"><\/span><h2 class=\"wp-block-heading\">Esportes Gaming Brasil\u2019s Licensed Position and Market Ranking<\/h2>\n\n<p>Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025. The group operates three brands: Esportes da Sorte, Lottu, and Onabet.<\/p>\n\n<p>Two of these brands currently rank among Brazil\u2019s ten largest betting operators, according to Blask\u2019s rankings for the first quarter of 2026. Esportes da Sorte holds the sixth position, while Onabet is ranked tenth. Betano leads the market, followed by Bet365. Betnacional, in which Flutter Entertainment acquired a controlling stake, is ranked seventh.<\/p>\n\n<p>These rankings provide measurable context for the group\u2019s current market position. For users comparing platforms, brand size and ranking can influence perceptions of scale, liquidity, and operational reach within Brazil\u2019s regulated environment.<\/p>\n\n<span class=\"anchor\" id=\"brazils-regulated-market-generates-brl6-billion-in-early-2026\" title=\"Brazil\u2019s Regulated Market Generates BRL6 Billion in Early 2026\"><\/span><h2 class=\"wp-block-heading\">Brazil\u2019s Regulated Market Generates BRL6 Billion in Early 2026<\/h2>\n\n<p>The consolidation trend takes place against the backdrop of significant revenue generation in Brazil\u2019s regulated betting market. In the first five months of 2026, regulated operations generated nearly BRL6 billion, equivalent to approximately 1.2 billion US dollars.<\/p>\n\n<p>This total stems from a 12 percent levy on operators\u2019 gross gaming revenue, in addition to corporate taxes including IRPJ, CSLL, PIS, and Cofins. The figures illustrate the financial scale of the regulated framework and help explain why acquisitions have become a strategic focus for operators seeking expansion.<\/p>\n\n<p>For market participants and users, the revenue data highlights the growing formalization of betting activity under federal oversight. Operators with definitive licenses and tax compliance are competing within a framework that generates substantial public revenue.<\/p>\n\n<span class=\"anchor\" id=\"previous-expansion-strategy-through-st-soft-and-loterj-license\" title=\"Previous Expansion Strategy Through ST Soft and Loterj License\"><\/span><h2 class=\"wp-block-heading\">Previous Expansion Strategy Through ST Soft and Loterj License<\/h2>\n\n<p>The current move follows an earlier expansion strategy by Esportes da Sorte. In 2024, before receiving its federal SPA license, the group acquired a controlling stake in ST Soft Desenvolvimento de Programas de Computadores Ltda.<\/p>\n\n<p>ST Soft held a Loterj license and owned another brand also named Apostou. That brand had been accredited by Loterj since 2023. At the time, companies licensed by Loterj were operating nationwide based on the understanding that Loterj\u2019s servers were centralized in Rio de Janeiro.<\/p>\n\n<p>This earlier transaction provided Esportes da Sorte with market access while it awaited federal approval. The new acquisition of Apostou.com therefore represents a further step in consolidating licensed operations under the federal regulatory structure.<\/p>\n\n<span class=\"anchor\" id=\"broader-wave-of-mergers-and-acquisitions-in-brazil\" title=\"Broader Wave of Mergers and Acquisitions in Brazil\"><\/span><h2 class=\"wp-block-heading\">Broader Wave of Mergers and Acquisitions in Brazil<\/h2>\n\n<p>The Apostou.com deal places Esportes da Sorte alongside other operators that have used mergers and acquisitions to expand their positions in Brazil.<\/p>\n\n<p>Flutter Entertainment acquired a controlling stake in Betnacional, which ranks seventh in the first quarter of 2026 according to Blask. Flutter already operates Betfair in the country. ANA Gaming, owner of the 7K, Cassino, and Vera brands, has also pursued expansion through acquisitions. It recently finalized the purchase of Aposta Tudo after previously taking control of Donald Bet and Ponto Bet.<\/p>\n\n<p>These transactions indicate that scale and brand portfolio breadth are becoming central factors in Brazil\u2019s regulated betting market. As larger groups integrate smaller brands, market concentration may increase within the licensed framework.<\/p>\n\n<span class=\"anchor\" id=\"our-assessment\" title=\"Our Assessment\"><\/span><h2 class=\"wp-block-heading\">Our Assessment<\/h2>\n\n<p>The proposed acquisition of Apostou.com by HS Gaming Participa\u00e7\u00f5es reflects ongoing consolidation in Brazil\u2019s regulated betting sector. Esportes Gaming Brasil already operates two brands ranked among the country\u2019s top ten and holds a definitive federal license. By seeking control of Apostou.com and its associated brands, the group aims to expand its licensed portfolio within a market that generated nearly BRL6 billion in the first five months of 2026. The transaction follows earlier strategic acquisitions and aligns with a broader pattern of mergers and acquisitions among leading operators in Brazil\u2019s regulated environment.<\/p>\n\n<div class=\"gambling-disclaimer\">\n\t<p>\n\t\tWe have imposed strict editorial guidelines on ourselves and explain our testing methods openly and comprehensively. We also communicate transparently how our work is financed. This site may contain tracking links, but this does not influence our objective view in any way.\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HS Gaming Participa\u00e7\u00f5es has moved to acquire Apostou.com, with the deal under CADE review. The transaction reflects ongoing consolidation in Brazil\u2019s regulated betting market.<\/p>\n","protected":false},"author":8,"featured_media":129920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"news_crypto_coin":[],"class_list":["post-129921","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":{"faqs":null,"sort_number":999,"sort_number_no_override":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Esportes da Sorte to Acquire Apostou.com<\/title>\n<meta name=\"description\" content=\"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryptocasinos.com EN\" \/>\n<meta property=\"og:description\" content=\"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryptocasinos.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-04T07:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabella Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabella Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\"},\"author\":{\"name\":\"Isabella Brown\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\"},\"headline\":\"Esportes da Sorte Seeks Apostou.com Acquisition in Brazil\",\"datePublished\":\"2026-07-04T09:03:59+02:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\"},\"wordCount\":878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#respond\"]}],\"description\":\"\",\"isAccessibleForFree\":true,\"articleBody\":\"Esportes da Sorte Moves to Acquire Apostou.com - Deal Signals Further Consolidation in Brazil\u2019s Regulated Betting Market\\n\\nKey Takeaways\\n\\nHS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has moved to acquire Apostou.com, with the deal under review by Brazil\u2019s Administrative Council for Economic Defense under Public Notice No. 464.Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025 and operates the brands Esportes da Sorte, Lottu, and Onabet.The transaction includes control of Apostou.com, operator of BETBR Loterias, as well as the brands B1BET and BRBET.In the first five months of 2026, Brazil\u2019s regulated betting operations generated nearly BRL6 billion in revenue from a 12 percent levy on gross gaming revenue and corporate taxes.\\n\\nAcquisition of Apostou.com Under Review by Brazil\u2019s Competition Authority\\n\\nHS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has initiated the acquisition of Apostou.com. The transaction is currently under review by Brazil\u2019s Administrative Council for Economic Defense, known as CADE, under Public Notice No. 464.\\n\\nIf approved, the deal will give the Esportes da Sorte Group control of Apostou.com, which operates BETBR Loterias. BETBR Loterias is licensed by the Secretariat of Lotteries and Betting, referred to as SPA. According to the available information, the operator has an established presence in Brazil and maintains a physical presence in the state of Paran\u00e1.\\n\\nThe acquisition also covers two additional brands operated by the same group: B1BET and BRBET. Through this transaction, Esportes da Sorte would expand its portfolio beyond its existing brands and strengthen its footprint in the regulated national market.\\n\\nEsportes Gaming Brasil\u2019s Licensed Position and Market Ranking\\n\\nEsportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025. The group operates three brands: Esportes da Sorte, Lottu, and Onabet.\\n\\nTwo of these brands currently rank among Brazil\u2019s ten largest betting operators, according to Blask\u2019s rankings for the first quarter of 2026. Esportes da Sorte holds the sixth position, while Onabet is ranked tenth. Betano leads the market, followed by Bet365. Betnacional, in which Flutter Entertainment acquired a controlling stake, is ranked seventh.\\n\\nThese rankings provide measurable context for the group\u2019s current market position. For users comparing platforms, brand size and ranking can influence perceptions of scale, liquidity, and operational reach within Brazil\u2019s regulated environment.\\n\\nBrazil\u2019s Regulated Market Generates BRL6 Billion in Early 2026\\n\\nThe consolidation trend takes place against the backdrop of significant revenue generation in Brazil\u2019s regulated betting market. In the first five months of 2026, regulated operations generated nearly BRL6 billion, equivalent to approximately 1.2 billion US dollars.\\n\\nThis total stems from a 12 percent levy on operators\u2019 gross gaming revenue, in addition to corporate taxes including IRPJ, CSLL, PIS, and Cofins. The figures illustrate the financial scale of the regulated framework and help explain why acquisitions have become a strategic focus for operators seeking expansion.\\n\\nFor market participants and users, the revenue data highlights the growing formalization of betting activity under federal oversight. Operators with definitive licenses and tax compliance are competing within a framework that generates substantial public revenue.\\n\\nPrevious Expansion Strategy Through ST Soft and Loterj License\\n\\nThe current move follows an earlier expansion strategy by Esportes da Sorte. In 2024, before receiving its federal SPA license, the group acquired a controlling stake in ST Soft Desenvolvimento de Programas de Computadores Ltda.\\n\\nST Soft held a Loterj license and owned another brand also named Apostou. That brand had been accredited by Loterj since 2023. At the time, companies licensed by Loterj were operating nationwide based on the understanding that Loterj\u2019s servers were centralized in Rio de Janeiro.\\n\\nThis earlier transaction provided Esportes da Sorte with market access while it awaited federal approval. The new acquisition of Apostou.com therefore represents a further step in consolidating licensed operations under the federal regulatory structure.\\n\\nBroader Wave of Mergers and Acquisitions in Brazil\\n\\nThe Apostou.com deal places Esportes da Sorte alongside other operators that have used mergers and acquisitions to expand their positions in Brazil.\\n\\nFlutter Entertainment acquired a controlling stake in Betnacional, which ranks seventh in the first quarter of 2026 according to Blask. Flutter already operates Betfair in the country. ANA Gaming, owner of the 7K, Cassino, and Vera brands, has also pursued expansion through acquisitions. It recently finalized the purchase of Aposta Tudo after previously taking control of Donald Bet and Ponto Bet.\\n\\nThese transactions indicate that scale and brand portfolio breadth are becoming central factors in Brazil\u2019s regulated betting market. As larger groups integrate smaller brands, market concentration may increase within the licensed framework.\\n\\nOur Assessment\\n\\nThe proposed acquisition of Apostou.com by HS Gaming Participa\u00e7\u00f5es reflects ongoing consolidation in Brazil\u2019s regulated betting sector. Esportes Gaming Brasil already operates two brands ranked among the country\u2019s top ten and holds a definitive federal license. By seeking control of Apostou.com and its associated brands, the group aims to expand its licensed portfolio within a market that generated nearly BRL6 billion in the first five months of 2026. The transaction follows earlier strategic acquisitions and aligns with a broader pattern of mergers and acquisitions among leading operators in Brazil\u2019s regulated environment.\\n\\n\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\",\"name\":\"Esportes da Sorte to Acquire Apostou.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg\",\"datePublished\":\"2026-07-04T09:03:59+02:00\",\"description\":\"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg\",\"width\":1408,\"height\":736,\"caption\":\"Two businesspeople shaking hands over a table with laptops and Brazilian flag on a digital screen behind them.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kryptocasinos.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Esportes da Sorte Seeks Apostou.com Acquisition in Brazil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#website\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"name\":\"Kryptocasinos.com\",\"description\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#organization\",\"name\":\"Kryptocasinos.com\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"contentUrl\":\"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg\",\"width\":109,\"height\":34,\"caption\":\"Kryptocasinos.com\"},\"image\":{\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kryptocasinoscomm\/\"],\"description\":\"Explore the best crypto casinos for %%currentyear%%. Compare top Bitcoin gambling sites by payouts, bonuses, KYC, and supported coins, with hands-on testing.\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"557 Fuk Wing St\",\"addressLocality\":\"Cheung Sha Wan\",\"addressRegion\":\"HK\",\"postalCode\":\"999077\",\"addressCountry\":\"CN\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"email\":\"contact@kryptocasinos.com\"},\"foundingDate\":\"2021-03-27\",\"email\":\"hello@kryptocasinos.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc\",\"name\":\"Isabella Brown\",\"description\":\"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.\",\"birthDate\":\"1995-02-13\",\"url\":\"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Esportes da Sorte to Acquire Apostou.com","description":"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/","og_type":"article","og_title":"Kryptocasinos.com EN","og_description":"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.","og_url":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/","og_site_name":"Kryptocasinos.com","article_publisher":"https:\/\/www.facebook.com\/kryptocasinoscomm\/","article_published_time":"2026-07-04T07:03:59+00:00","og_image":[{"width":1408,"height":736,"url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg","type":"image\/jpeg"}],"author":"Isabella Brown","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabella Brown","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#article","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/"},"author":{"name":"Isabella Brown","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc"},"headline":"Esportes da Sorte Seeks Apostou.com Acquisition in Brazil","datePublished":"2026-07-04T09:03:59+02:00","mainEntityOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/"},"wordCount":878,"commentCount":0,"publisher":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#organization"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#respond"]}],"description":"","isAccessibleForFree":true,"articleBody":"Esportes da Sorte Moves to Acquire Apostou.com - Deal Signals Further Consolidation in Brazil\u2019s Regulated Betting Market\n\nKey Takeaways\n\nHS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has moved to acquire Apostou.com, with the deal under review by Brazil\u2019s Administrative Council for Economic Defense under Public Notice No. 464.Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025 and operates the brands Esportes da Sorte, Lottu, and Onabet.The transaction includes control of Apostou.com, operator of BETBR Loterias, as well as the brands B1BET and BRBET.In the first five months of 2026, Brazil\u2019s regulated betting operations generated nearly BRL6 billion in revenue from a 12 percent levy on gross gaming revenue and corporate taxes.\n\nAcquisition of Apostou.com Under Review by Brazil\u2019s Competition Authority\n\nHS Gaming Participa\u00e7\u00f5es, a subsidiary of Esportes Gaming Brasil, has initiated the acquisition of Apostou.com. The transaction is currently under review by Brazil\u2019s Administrative Council for Economic Defense, known as CADE, under Public Notice No. 464.\n\nIf approved, the deal will give the Esportes da Sorte Group control of Apostou.com, which operates BETBR Loterias. BETBR Loterias is licensed by the Secretariat of Lotteries and Betting, referred to as SPA. According to the available information, the operator has an established presence in Brazil and maintains a physical presence in the state of Paran\u00e1.\n\nThe acquisition also covers two additional brands operated by the same group: B1BET and BRBET. Through this transaction, Esportes da Sorte would expand its portfolio beyond its existing brands and strengthen its footprint in the regulated national market.\n\nEsportes Gaming Brasil\u2019s Licensed Position and Market Ranking\n\nEsportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025. The group operates three brands: Esportes da Sorte, Lottu, and Onabet.\n\nTwo of these brands currently rank among Brazil\u2019s ten largest betting operators, according to Blask\u2019s rankings for the first quarter of 2026. Esportes da Sorte holds the sixth position, while Onabet is ranked tenth. Betano leads the market, followed by Bet365. Betnacional, in which Flutter Entertainment acquired a controlling stake, is ranked seventh.\n\nThese rankings provide measurable context for the group\u2019s current market position. For users comparing platforms, brand size and ranking can influence perceptions of scale, liquidity, and operational reach within Brazil\u2019s regulated environment.\n\nBrazil\u2019s Regulated Market Generates BRL6 Billion in Early 2026\n\nThe consolidation trend takes place against the backdrop of significant revenue generation in Brazil\u2019s regulated betting market. In the first five months of 2026, regulated operations generated nearly BRL6 billion, equivalent to approximately 1.2 billion US dollars.\n\nThis total stems from a 12 percent levy on operators\u2019 gross gaming revenue, in addition to corporate taxes including IRPJ, CSLL, PIS, and Cofins. The figures illustrate the financial scale of the regulated framework and help explain why acquisitions have become a strategic focus for operators seeking expansion.\n\nFor market participants and users, the revenue data highlights the growing formalization of betting activity under federal oversight. Operators with definitive licenses and tax compliance are competing within a framework that generates substantial public revenue.\n\nPrevious Expansion Strategy Through ST Soft and Loterj License\n\nThe current move follows an earlier expansion strategy by Esportes da Sorte. In 2024, before receiving its federal SPA license, the group acquired a controlling stake in ST Soft Desenvolvimento de Programas de Computadores Ltda.\n\nST Soft held a Loterj license and owned another brand also named Apostou. That brand had been accredited by Loterj since 2023. At the time, companies licensed by Loterj were operating nationwide based on the understanding that Loterj\u2019s servers were centralized in Rio de Janeiro.\n\nThis earlier transaction provided Esportes da Sorte with market access while it awaited federal approval. The new acquisition of Apostou.com therefore represents a further step in consolidating licensed operations under the federal regulatory structure.\n\nBroader Wave of Mergers and Acquisitions in Brazil\n\nThe Apostou.com deal places Esportes da Sorte alongside other operators that have used mergers and acquisitions to expand their positions in Brazil.\n\nFlutter Entertainment acquired a controlling stake in Betnacional, which ranks seventh in the first quarter of 2026 according to Blask. Flutter already operates Betfair in the country. ANA Gaming, owner of the 7K, Cassino, and Vera brands, has also pursued expansion through acquisitions. It recently finalized the purchase of Aposta Tudo after previously taking control of Donald Bet and Ponto Bet.\n\nThese transactions indicate that scale and brand portfolio breadth are becoming central factors in Brazil\u2019s regulated betting market. As larger groups integrate smaller brands, market concentration may increase within the licensed framework.\n\nOur Assessment\n\nThe proposed acquisition of Apostou.com by HS Gaming Participa\u00e7\u00f5es reflects ongoing consolidation in Brazil\u2019s regulated betting sector. Esportes Gaming Brasil already operates two brands ranked among the country\u2019s top ten and holds a definitive federal license. By seeking control of Apostou.com and its associated brands, the group aims to expand its licensed portfolio within a market that generated nearly BRL6 billion in the first five months of 2026. The transaction follows earlier strategic acquisitions and aligns with a broader pattern of mergers and acquisitions among leading operators in Brazil\u2019s regulated environment.\n\n"},{"@type":"WebPage","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/","url":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/","name":"Esportes da Sorte to Acquire Apostou.com","isPartOf":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg","datePublished":"2026-07-04T09:03:59+02:00","description":"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#primaryimage","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2026\/07\/esportes-da-sorte-apostou-acquisition-brazil.jpg","width":1408,"height":736,"caption":"Two businesspeople shaking hands over a table with laptops and Brazilian flag on a digital screen behind them."},{"@type":"BreadcrumbList","@id":"https:\/\/www.kryptocasinos.com\/en\/news\/esportes-da-sorte-apostou-acquisition-brazil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kryptocasinos.com\/en\/"},{"@type":"ListItem","position":2,"name":"Esportes da Sorte Seeks Apostou.com Acquisition in Brazil"}]},{"@type":"WebSite","@id":"https:\/\/www.kryptocasinos.com\/en\/#website","url":"https:\/\/www.kryptocasinos.com\/en\/","name":"Kryptocasinos.com","description":"","inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kryptocasinos.com\/en\/#organization","name":"Kryptocasinos.com","url":"https:\/\/www.kryptocasinos.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","contentUrl":"https:\/\/www.kryptocasinos.com\/wp-content\/uploads\/2025\/06\/kryptocasinos-com-logo.svg","width":109,"height":34,"caption":"Kryptocasinos.com"},"image":{"@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kryptocasinoscomm\/"],"description":"Explore the best crypto casinos for %%currentyear%%. Compare top Bitcoin gambling sites by payouts, bonuses, KYC, and supported coins, with hands-on testing.","address":{"@type":"PostalAddress","streetAddress":"557 Fuk Wing St","addressLocality":"Cheung Sha Wan","addressRegion":"HK","postalCode":"999077","addressCountry":"CN"},"contactPoint":{"@type":"ContactPoint","email":"contact@kryptocasinos.com"},"foundingDate":"2021-03-27","email":"hello@kryptocasinos.com","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"},"publishingPrinciples":"https:\/\/www.kryptocasinos.com\/en\/editorial-guidelines\/"},{"@type":"Person","@id":"https:\/\/www.kryptocasinos.com\/en\/#\/schema\/person\/badee6a5ed8b6777da5bd380d112bcdc","name":"Isabella Brown","description":"Online Gambling, Greece and my dog Gringo are my three favorite things in my life. Before working for Kryptocasinos.com I was leading the content team of an iGaming Online magazine where I was focused on researching casinos, their licenses and the connection between the members of the industry.","birthDate":"1995-02-13","url":"https:\/\/www.kryptocasinos.com\/en\/author\/isabella\/"}]}},"yoast_meta":{"_yoast_wpseo_primary_category":"","_yoast_wpseo_title":"Esportes da Sorte to Acquire Apostou.com","_yoast_wpseo_metadesc":"Esportes da Sorte moves to acquire Apostou.com as Brazil\u2019s regulated betting market generates nearly BRL6 billion in early 2026 revenue."},"_links":{"self":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/129921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/comments?post=129921"}],"version-history":[{"count":0,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/posts\/129921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media\/129920"}],"wp:attachment":[{"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/media?parent=129921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/categories?post=129921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/tags?post=129921"},{"taxonomy":"news_crypto_coin","embeddable":true,"href":"https:\/\/www.kryptocasinos.com\/en\/wp-json\/wp\/v2\/news_crypto_coin?post=129921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}