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SBC Summit Americas to Examine AI, Crypto and Payments in Regulated Markets

SBC Summit Americas to Highlight AI, Crypto and Payment Innovation – North America Track Focuses on Compliance and Player Protection

Key Takeaways

• The North America Payments & Tech track at SBC Summit Americas will address AI, crypto, stablecoins and emerging payment methods in regulated gaming markets.
• Industry executives will discuss how AI, real-time risk scoring and scalable infrastructure are used to support operations and compliance.
• A dedicated session will examine whether regulated stablecoins such as USDC can support broader crypto adoption in sports betting and iGaming.
• Payments innovation, including biometrics, open banking and digital wallets, will be discussed in the context of US regulatory requirements.
• The event takes place June 9-11 at the Broward County Convention Center in Fort Lauderdale and is expected to gather 10,000 delegates.

SBC Summit Americas Brings Payments and Technology to the Forefront

SBC Summit Americas will host a dedicated North America Payments & Tech track as part of its conference program in Fort Lauderdale from June 9-11. The track is designed to examine how gaming operators in tightly regulated North American markets are integrating new technologies while managing compliance, security and player protection requirements.

According to the event organizers, operators face increasing pressure to deliver faster transactions, personalized user experiences and support for digital assets, while meeting strict regulatory standards. The Payments & Tech track will focus on how companies balance these objectives in the United States and Canada.

The summit is expected to bring together 10,000 delegates from across the US and Latin American betting and gaming markets. In addition to the Payments & Tech track, the program includes dedicated tracks covering Sports Betting & Casino, Regulation & Compliance, Leadership and Player Protection, as well as a breakout stage focused on Player Protection and Prediction Markets.

AI, Risk Scoring and Infrastructure in Regulated Markets

The track will open with a session titled Tech Leaders: How Tech Leaders are using AI to Engage Customers, Transform Operations, and Shape the Industry. Senior technology executives are scheduled to discuss the role of artificial intelligence in customer engagement and operational efficiency.

Topics include real-time risk scoring, scalable infrastructure and data-driven player engagement. Cybersecurity and fraud prevention are also identified as priorities in the context of regulated gaming markets.

Scheduled speakers for this session include Macario Gallegos, SVP and Chief Information Officer at Seminole Hard Rock; Emily Haruko Leeb, Co-Founder and CEO at Saroca; Owen Monagan, CEO at LayUp; and Dan Pinto, CEO and Co-Founder at Fingerprint. They are expected to outline where they are allocating technology investments and which tools they consider effective within current compliance frameworks.

For operators and platform users, these discussions are directly linked to how accounts are verified, how transactions are monitored and how suspicious activity is detected in real time.

Emerging Payment Methods and Regulatory Constraints

Payments will form a central part of the track under the session Emerging Payment Methods: Biometrics, BNPL, Open Banking & More. The panel will examine how biometric authentication, open banking integrations and digital wallets are reshaping the payment experience in sports betting and iGaming.

While these tools can streamline deposits and withdrawals, the discussion will address regulatory and compliance challenges that arise in the US market. Implementation must align with state-level gaming rules, anti-money laundering standards and player protection obligations.

Participants in this session include Matt Brezinski, Director of Gaming at Trustly; Tony Fontaine, Executive Consultant; Alex Ursa, Head of Gaming at Betr; and Leighton Webb, VP and General Manager, iGaming and Sports Betting at PayNearMe. They will discuss how alternative payment solutions can be deployed within existing legal frameworks.

For users comparing betting platforms, payment method availability and processing times often influence platform choice. Regulatory requirements, however, can determine which options are offered in specific jurisdictions.

Stablecoins and Crypto Compliance in the US and Canada

A separate session titled Crypto compliance and regulated stablecoins? will focus on whether stablecoins such as USDC can support wider crypto adoption across sports betting and iGaming.

The discussion will address the potential for faster transactions, lower fees and improved price stability compared with more volatile cryptocurrencies. At the same time, speakers will examine regulatory barriers in the US and Canada, including know your customer and anti-money laundering obligations, crypto-to-fiat conversion processes and the use of trusted payment rails.

Nick Imperillo, Senior Fraud & Risk Expert at GeoComply, and Michelle Martin, Chairman and CEO at the Anti-Money Laundering and Financial Crimes Institute, are scheduled to speak on these issues.

For platforms operating in regulated environments, the viability of stablecoins depends not only on technical integration but also on alignment with financial crime prevention standards. For users, this affects whether crypto deposits and withdrawals are available and how quickly funds can be converted.

Payment Personalization and Player Protection

Another session, The Future of Payment Personalization: Should Players Choose How They Pay?, will explore how operators tailor payment journeys. This includes preferred payment methods, instant payouts and affordability checks based on user data.

The panel will also address whether extensive personalization may raise concerns around player protection and regulatory scrutiny. As regulators place increasing emphasis on responsible gambling measures, payment customization can intersect with affordability monitoring and behavioral analysis.

Sue Page, CEO North America at Neosurf, and Liron Warhaftig, Vice President Player Journey at Rush Street Interactive, are set to discuss how operators approach personalization while remaining within regulatory boundaries.

Event Structure and Industry Participation

The North America Payments & Tech track forms part of a broader conference agenda at SBC Summit Americas. The event will be held at the Broward County Convention Center in Fort Lauderdale and aims to convene stakeholders from across North and Latin America.

By dedicating specific sessions to payments, AI and crypto compliance, the summit reflects the operational priorities of operators active in regulated markets. These themes directly affect transaction speed, payment method availability, fraud monitoring and adherence to legal standards.

Our Assessment

The North America Payments & Tech track at SBC Summit Americas centers on how gaming operators integrate AI, emerging payment technologies and stablecoins within strict regulatory frameworks. Sessions will address compliance, fraud prevention, player protection and the technical requirements for crypto adoption in the US and Canada. For users of crypto betting and iGaming platforms, the discussions are relevant because they relate to payment options, transaction processes and regulatory safeguards in regulated markets.