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Esportes da Sorte Seeks Apostou.com Acquisition in Brazil

Esportes da Sorte Moves to Acquire Apostou.com – Deal Signals Further Consolidation in Brazil’s Regulated Betting Market

Key Takeaways

• HS Gaming Participações, a subsidiary of Esportes Gaming Brasil, has moved to acquire Apostou.com, with the deal under review by Brazil’s Administrative Council for Economic Defense under Public Notice No. 464.
• Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025 and operates the brands Esportes da Sorte, Lottu, and Onabet.
• The transaction includes control of Apostou.com, operator of BETBR Loterias, as well as the brands B1BET and BRBET.
• In the first five months of 2026, Brazil’s regulated betting operations generated nearly BRL6 billion in revenue from a 12 percent levy on gross gaming revenue and corporate taxes.

Acquisition of Apostou.com Under Review by Brazil’s Competition Authority

HS Gaming Participações, a subsidiary of Esportes Gaming Brasil, has initiated the acquisition of Apostou.com. The transaction is currently under review by Brazil’s Administrative Council for Economic Defense, known as CADE, under Public Notice No. 464.

If approved, the deal will give the Esportes da Sorte Group control of Apostou.com, which operates BETBR Loterias. BETBR Loterias is licensed by the Secretariat of Lotteries and Betting, referred to as SPA. According to the available information, the operator has an established presence in Brazil and maintains a physical presence in the state of Paraná.

The acquisition also covers two additional brands operated by the same group: B1BET and BRBET. Through this transaction, Esportes da Sorte would expand its portfolio beyond its existing brands and strengthen its footprint in the regulated national market.

Esportes Gaming Brasil’s Licensed Position and Market Ranking

Esportes Gaming Brasil has held a definitive license from the Secretariat of Prizes and Betting since 2025. The group operates three brands: Esportes da Sorte, Lottu, and Onabet.

Two of these brands currently rank among Brazil’s ten largest betting operators, according to Blask’s rankings for the first quarter of 2026. Esportes da Sorte holds the sixth position, while Onabet is ranked tenth. Betano leads the market, followed by Bet365. Betnacional, in which Flutter Entertainment acquired a controlling stake, is ranked seventh.

These rankings provide measurable context for the group’s current market position. For users comparing platforms, brand size and ranking can influence perceptions of scale, liquidity, and operational reach within Brazil’s regulated environment.

Brazil’s Regulated Market Generates BRL6 Billion in Early 2026

The consolidation trend takes place against the backdrop of significant revenue generation in Brazil’s regulated betting market. In the first five months of 2026, regulated operations generated nearly BRL6 billion, equivalent to approximately 1.2 billion US dollars.

This total stems from a 12 percent levy on operators’ gross gaming revenue, in addition to corporate taxes including IRPJ, CSLL, PIS, and Cofins. The figures illustrate the financial scale of the regulated framework and help explain why acquisitions have become a strategic focus for operators seeking expansion.

For market participants and users, the revenue data highlights the growing formalization of betting activity under federal oversight. Operators with definitive licenses and tax compliance are competing within a framework that generates substantial public revenue.

Previous Expansion Strategy Through ST Soft and Loterj License

The current move follows an earlier expansion strategy by Esportes da Sorte. In 2024, before receiving its federal SPA license, the group acquired a controlling stake in ST Soft Desenvolvimento de Programas de Computadores Ltda.

ST Soft held a Loterj license and owned another brand also named Apostou. That brand had been accredited by Loterj since 2023. At the time, companies licensed by Loterj were operating nationwide based on the understanding that Loterj’s servers were centralized in Rio de Janeiro.

This earlier transaction provided Esportes da Sorte with market access while it awaited federal approval. The new acquisition of Apostou.com therefore represents a further step in consolidating licensed operations under the federal regulatory structure.

Broader Wave of Mergers and Acquisitions in Brazil

The Apostou.com deal places Esportes da Sorte alongside other operators that have used mergers and acquisitions to expand their positions in Brazil.

Flutter Entertainment acquired a controlling stake in Betnacional, which ranks seventh in the first quarter of 2026 according to Blask. Flutter already operates Betfair in the country. ANA Gaming, owner of the 7K, Cassino, and Vera brands, has also pursued expansion through acquisitions. It recently finalized the purchase of Aposta Tudo after previously taking control of Donald Bet and Ponto Bet.

These transactions indicate that scale and brand portfolio breadth are becoming central factors in Brazil’s regulated betting market. As larger groups integrate smaller brands, market concentration may increase within the licensed framework.

Our Assessment

The proposed acquisition of Apostou.com by HS Gaming Participações reflects ongoing consolidation in Brazil’s regulated betting sector. Esportes Gaming Brasil already operates two brands ranked among the country’s top ten and holds a definitive federal license. By seeking control of Apostou.com and its associated brands, the group aims to expand its licensed portfolio within a market that generated nearly BRL6 billion in the first five months of 2026. The transaction follows earlier strategic acquisitions and aligns with a broader pattern of mergers and acquisitions among leading operators in Brazil’s regulated environment.