• Home
• Super Group Reports UK Revenue Growth After Tax Hike

Super Group Reports UK Revenue Growth After Tax Hike

Super Group Reports Higher UK Revenue Despite Tax Increase – European Growth Supports H1 Profit Surge

Key Takeaways

• Super Group’s European segment generated $132m in Q2 2026, up from $108m a year earlier, driven by a 34% increase in UK revenue.
• The UK remote gaming duty rose from 21% to 40% in April, increasing cost pressure on operators.
• Super Group reported $208m in profit for H1 2026, compared to $56m in H1 2025.
• Q2 profit reached $123m, compared to a $3m loss in the same quarter of 2025.
• The company plans to launch slots in Germany following an increase in maximum slot stakes from €1 to €5.

UK Revenue Growth Despite Higher Remote Gaming Duty

Super Group recorded year-on-year growth in the UK during the second quarter of 2026, despite significant tax changes. The company’s European segment generated revenue of $132m in Q2, compared to $108m in the same period last year. According to the company, this increase was largely driven by a 34% rise in UK revenue.

The UK government’s decision to raise remote gaming duty from 21% to 40% came into effect in April. This change increased the tax burden on operators offering remote gambling services, directly affecting margins in one of Europe’s most competitive markets. The second quarter results are among the first to reflect the financial impact of this higher tax rate.

Alinda Van Wyk, Super Group’s Chief Financial Officer, stated that product investment and efficient marketing played a central role in maintaining performance in the UK. The company had previously highlighted the need for mitigation measures in response to the higher duty.

Market Fragmentation Creates Competitive Shifts

The UK market has shown mixed results across operators following the tax increase. Super Group’s Chief Executive Officer Neal Menashe noted that Betway remains a smaller brand in the UK, but he identified an opportunity to gain market share as the competitive landscape evolves.

Market fragmentation is increasing, with pressure on operators that struggle to adapt to tighter margins. The tax rise was widely expected to present heightened challenges for mid-tier operators, which are typically more exposed to cost increases in the UK. Super Group’s diversified portfolio appears to have provided additional resilience in this environment.

By contrast, FDJ United reported a more difficult performance in the UK. In its most recent report, the company stated that although the market remains profitable, it continues to be challenging. FDJ United’s gross gaming revenue in the UK fell by more than 20% year-on-year, mirroring results from the first quarter of 2026. These figures underline that the effects of policy changes have varied significantly between operators.

For users of sportsbooks and online casino platforms, these shifts in operator performance may influence brand availability, marketing intensity, and product focus in the UK market over time.

European Expansion Beyond the UK

Super Group’s European growth strategy is not limited to the UK. The company confirmed plans to launch slot products in Germany by the end of the month.

This move follows a regulatory adjustment in Germany, where the maximum stake on slot games increased from €1 to €5. The change has been described within the country as a measure that could improve channelisation rates by making regulated offerings more competitive.

The timing of Super Group’s planned launch suggests that the higher maximum stake formed part of the calculation to expand its slot operations in Germany. For operators, stake limits directly affect revenue potential per spin and the overall attractiveness of regulated products compared to unlicensed alternatives.

Profit Growth and Updated Financial Guidance

Financially, Super Group reported a strong first half of 2026. The company posted profits of $208m for H1 2026, compared to $56m in the same period in 2025. The improvement reflects performance across its portfolio, including European operations.

In the second quarter alone, Super Group generated $123m in profit. This marks a turnaround from a $3m loss in Q2 2025.

Following these results, the company updated its full-year guidance. Revenue guidance was adjusted to a range of $2.55bn to $2.6bn, while adjusted EBITDA guidance was set between $680m and $710m. These revisions reflect management’s assessment of current trading conditions and performance trends across its markets.

Regulatory Changes Continue to Shape European iGaming

The developments in both the UK and Germany highlight how regulatory decisions are influencing operator strategies in Europe. In the UK, the increase in remote gaming duty has raised operating costs and intensified competitive pressure. In Germany, the increase in maximum slot stakes alters product economics within the regulated framework.

For international users comparing betting and casino platforms, these regulatory adjustments can affect market structure, product offerings, and promotional intensity. Operators that maintain profitability under higher tax regimes may continue to invest in product development and marketing, while others may scale back or reassess their presence.

Our Assessment

Super Group’s second quarter results show that the company increased UK revenue despite a rise in remote gaming duty from 21% to 40%. European revenue growth contributed to a significant improvement in first half profits, with H1 2026 profit reaching $208m. At the same time, other operators such as FDJ United reported declining UK revenue, illustrating uneven market impact. Super Group’s planned slot launch in Germany follows a regulatory increase in maximum stakes from €1 to €5, underlining how policy changes in major European markets are shaping operator expansion and performance.