Home
News
Financial Market
Aristocrat Sells Plarium, Refocuses on Core Gaming

Aristocrat Sells Plarium, Refocuses on Core Gaming

Abby Richards • Published: June 17, 2025 at 12:31 • Updated: June 17, 2025 at 13:52

The Essentials at a Glance

Aristocrat Leisure Limited has finalized the sale of its subsidiary Plarium Global Limited to Modern Times Group (MTG). This move concludes a strategic review that began in May 2024, targeting the company’s casual and mid-core gaming assets. The transaction is part of Aristocrat’s broader plan to sharpen its focus on core business areas and align with long-term growth goals.

What This Means for Plarium

Plarium, known for its mobile and browser-based strategy games, is now officially under the ownership of MTG. The sale was first announced in November 2024 and is expected to result in a financial gain for Aristocrat in its 2025 fiscal year. Plarium will now be treated as a discontinued operation in future financial statements, meaning its revenue and profit will no longer be included in Aristocrat’s core earnings metrics.

Changes Ahead for Big Fish Games

In a parallel move, Aristocrat has decided to restructure Big Fish Games. The studio will shift its focus entirely to existing titles—commonly referred to as “evergreen” games—without developing new content. Investment in the Big Fish portfolio will be significantly reduced, aiming for a leaner and more efficient operation.

End of Pixel United as a Reporting Segment

With the strategic review complete, Aristocrat is retiring the Pixel United reporting segment. Going forward, Product Madness—Aristocrat’s social slots division—will absorb the responsibilities and results of both Product Madness and Big Fish. This change will take effect from the financial reporting for the first half of 2025.

You can also find us on Telegram: Click here to follow our Telegram channel.

Leadership Adjustments

Superna Kalle, currently Chief Strategy Officer, will expand her role to include executive leadership of Product Madness. She will continue overseeing corporate strategy, transformation initiatives, and enterprise-level capabilities like data management.

Strategic Focus Moving Forward

CEO Trevor Croker emphasized that these changes support a refreshed growth strategy. Aristocrat plans to concentrate resources on regulated gaming and gaming-themed content. The aim is to strengthen its position in existing markets while exploring new opportunities.

You should read that too:

What’s Next?

An update on capital management, including how proceeds from the Plarium sale will be used, will be shared at Aristocrat’s Annual General Meeting on February 20, 2025. Changes to financial modeling for FY25 will also be addressed during the company’s business update at the same event.

Our Assessment

Aristocrat’s decisions mark a clear shift back to its core strengths. By divesting Plarium and streamlining Big Fish, the company is reducing complexity and focusing on areas with stable, long-term potential. These moves suggest a disciplined approach to capital and resource allocation, which may appeal to investors looking for clarity and focus in a dynamic gaming market.

Sources

Modern Times Group Press Releases
ASX Filings
Company Announcements from Aristocrat Leisure Limited

99 /100

Up to 70% Rakeback + 10% Cashback

VIP Rakeback

No wagering on rakeback or cashback rewards
Unlimited deposits and withdrawals
Advanced filtering and game sorting

Play now

Thrill Casino review

Cryptocurrencies

Binance Coin
Bitcoin
Bitcoin Cash
Chainlink
DAI Coin
Dogecoin
Ethereum
Litecoin
Polygon-Matic
Ripple
Shiba Inu
Solana
Tether
Tron
USD Coin

Bonus Information Thrill Casino
Rakeback amount	Based on VIP level
VIP Levels	8
Rakeback offered
	Instant Rakeback: Earn a percentage back on every wager, starting from your very first bet.
	Daily Rakeback: Based on the previous day.
	Weekly Rakeback: From Thursday to Wednesday.
	Monthly Rakeback: Based on previous month.
Wagering requirements	None
Bonus validity	Depending on rakeback