Aristocrat Sells Plarium, Refocuses on Core Gaming
The Essentials at a Glance
Aristocrat Leisure Limited has finalized the sale of its subsidiary Plarium Global Limited to Modern Times Group (MTG). This move concludes a strategic review that began in May 2024, targeting the company’s casual and mid-core gaming assets. The transaction is part of Aristocrat’s broader plan to sharpen its focus on core business areas and align with long-term growth goals.
What This Means for Plarium
Plarium, known for its mobile and browser-based strategy games, is now officially under the ownership of MTG. The sale was first announced in November 2024 and is expected to result in a financial gain for Aristocrat in its 2025 fiscal year. Plarium will now be treated as a discontinued operation in future financial statements, meaning its revenue and profit will no longer be included in Aristocrat’s core earnings metrics.
Changes Ahead for Big Fish Games
In a parallel move, Aristocrat has decided to restructure Big Fish Games. The studio will shift its focus entirely to existing titles—commonly referred to as “evergreen” games—without developing new content. Investment in the Big Fish portfolio will be significantly reduced, aiming for a leaner and more efficient operation.
End of Pixel United as a Reporting Segment
With the strategic review complete, Aristocrat is retiring the Pixel United reporting segment. Going forward, Product Madness—Aristocrat’s social slots division—will absorb the responsibilities and results of both Product Madness and Big Fish. This change will take effect from the financial reporting for the first half of 2025.
Leadership Adjustments
Superna Kalle, currently Chief Strategy Officer, will expand her role to include executive leadership of Product Madness. She will continue overseeing corporate strategy, transformation initiatives, and enterprise-level capabilities like data management.
Strategic Focus Moving Forward
CEO Trevor Croker emphasized that these changes support a refreshed growth strategy. Aristocrat plans to concentrate resources on regulated gaming and gaming-themed content. The aim is to strengthen its position in existing markets while exploring new opportunities.
You should read that too:
-
Asian Slots – The Best Asia-Themed Online Slot GamesReading time: ~ 3 minutes
-
Africa Slots: Best African-Themed Slot Machines
Reading time: ~ 3 minutes
-
Bets Entertainment N.V. Casinos
Reading time: ~ 3 minutes
-
Low Wagering Casino Bonuses 2025
Reading time: ~ 3 minutes
-
Play in Plinko Casinos Online 2025
Reading time: ~ 3 minutes
What’s Next?
An update on capital management, including how proceeds from the Plarium sale will be used, will be shared at Aristocrat’s Annual General Meeting on February 20, 2025. Changes to financial modeling for FY25 will also be addressed during the company’s business update at the same event.
Our Assessment
Aristocrat’s decisions mark a clear shift back to its core strengths. By divesting Plarium and streamlining Big Fish, the company is reducing complexity and focusing on areas with stable, long-term potential. These moves suggest a disciplined approach to capital and resource allocation, which may appeal to investors looking for clarity and focus in a dynamic gaming market.
Sources
- Modern Times Group Press Releases
- ASX Filings
- Company Announcements from Aristocrat Leisure Limited
| Wagering requirements | 35x bonus |
| 35x free spins winnings | |
| Minimum deposit | €20 |
| Maximum bet | €5 |
| Bonus validity | 30 days to claim |
| 14 days to wager / 7 days for free spins |
- There is no maximum bonus amount.
- 10 Free Spins per day over ten (10) days on Gates of Olympus or Book of Ra Deluxe.
| Wagering requirements | 40x bonus |
| 40x free spins winnings | |
| Minimum deposit | 0.0005 BTC |
| Maximum bet | 0.00004 BTC |
| Bonus validity | 30 days after registration |
| 14 days (1st), 7 days (2nd), 1 day (3rd) |
- To get the bonus, enter the bonus code before the deposit.
- Minimum deposit: 0,07 BCH • 0,4 LTC • 233 DOG • 45 XRP • 0,01 ETH • 20 USDT • 69 ADA • 0,05 BNB • 184 TRX • 20 USDC.
- Maximum bet: 0.007 BCH • 0.0009 ETH • 0.04 LTC • 23 DOGE • 2 USDT • 4 XRP • 18 TRX • 7 ADA • 0.005 BNB • 2 USDC • 2 EUR • 2 USD.
- Free spins are provided in batches of 25 per day.
- Free spins are credited on the Gamebeat slots: Max Miner (1st), Book of Elixir (2nd) and Odin’s Tree (3rd).
| 1st deposit | 120% up to $500 + 100 Free Spins |
| 2nd deposit | 100% up to $300 + 100 Free Spins |
| 3rd deposit | 150% up to $500 + 100 Free Spins |
| 4th deposit | 100% up to $300 + 100 Free Spins |
| Wagering requirements | 45x deposit + bonus |
| 40x free spins winnings | |
| Minimum deposit | $10 (1st) |
| $15 (2nd-4th) | |
| Maximum bet | $5 per round |
| Bonus validity | 30 days to claim, 7 days (1st-4th) |
| 7 days for free spins |
- You must complete the registration and verification process, including a valid email or phone number, to qualify for this bonus.
- You must select the desired bonus during the deposit process.
- There is a maximum withdrawal limit of $10 from winnings derived from free spins.
Advertising transparency