Bally’s Corp and Ruby Seven Launch New Online Casino, Bally Play

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The Essentials in Brief

Bally’s Corporation, in collaboration with Ruby Seven Studios, has launched the new, free online social casino “Bally Play”, specifically targeted at the North American market. With an impressive selection of over 150 casino games, including slots, table games, keno, bingo, and video poker, Bally Play offers a diverse gaming experience. The games are provided by renowned suppliers such as IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts. Bally Play is available in both the Apple App Store and Google Play Store, as well as directly via the Bally Play website.

Enhancing the Player Experience

Sina Miri, Chief Product Officer at Bally’s Corporation, emphasized the importance of this launch for the company’s growth strategy: “Our goal was to complement our physical and interactive gaming experience with a first-class social casino. Collaborating with Ruby Seven Studios has enabled us to create an appealing and rewarding social casino experience that excites both our existing players and attracts new ones.”

Michael Carpenter, CEO of Ruby Seven Studios, also spoke positively about the partnership: “We are pleased to welcome Bally’s Corporation into our portfolio of leading gaming companies that utilize our expertise in the development and operation of social casinos.”

Diverse Game Selection

Bally Play stands out for its extensive range of casino games. Players can choose from a wide array of more than 150 games, including popular titles such as Sweet Spin, Rakin’ Bacon, Wolf Run Eclipse, Double DaVinci Diamonds, and Wheel of Fortune. This diversity ensures a varied gaming experience and appeals to a broad audience.

Cross-Platform Availability

One of the strengths of Bally Play is its cross-platform availability. Players have the opportunity to access the offer through various channels, including the Apple and Google Play Stores, as well as Bally Play’s own website. This accessibility allows players to enjoy their favorite games anytime, anywhere.

Our Assessment

The launch of Bally Play marks a significant step for Bally’s Corporation and Ruby Seven Studios to gain a foothold in the growing social casino market. With an extensive game portfolio from leading providers and cross-platform availability, Bally Play offers an attractive option for fans of online casino games. This initiative underscores the commitment of both companies to create innovative and entertaining gaming experiences that appeal to both new and existing players.

Sources

– Ricky Grant
– BetUS
– Safer Gambling Week 2023
– High Roller Technologies
– Jackpot.com
– Malta Gaming Authority and AGCO
– Booming Games
– Evolution
– Pennsylvania Gaming Control Board

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