BlueBet Fined $50K for Breaching Aussie Ad Guidelines

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The Essentials at a Glance

BlueBet, a renowned provider in the field of online betting offers, was recently fined 50,000 dollars. The reason: violations of advertising guidelines in the Australian state of Victoria. Over a period of two weeks in August and September 2022, the company placed advertisements on digital billboards along highways, which is against the Gambling Regulation Act 2003. This action followed a public complaint and a thorough investigation by the Victorian Gambling and Casino Control Commission (VGCCC).

Judicial Review and Judgement

In the court proceedings, the presiding magistrate Greg Thomas expressed doubts about BlueBet’s claim to have been unaware of the legal violations. Particularly the targeted placement of the advertising billboards to address a specific target group made this statement seem unbelievable. Although ultimately no conviction was made, Thomas emphasized the high degree of negligence on the part of BlueBet. In addition to the fine, the company committed to cover all costs agreed with the VGCCC. The cooperation of BlueBet and the measures introduced to prevent future violations had a mitigating effect on the sentence.

Reactions and Consequences

Annette Kimmitt, CEO of the VGCCC, underscored the importance of protecting vulnerable groups from exposure to gambling advertising in public spaces. She stressed that such advertising actions are in contradiction to community values and everyday activities and sent a clear message to betting providers regarding compliance with regulations.

Our Assessment

The conviction of BlueBet underscores the necessity for online gambling providers to strictly adhere to local advertising guidelines. This case serves as a reminder that authorities are prepared to take action against companies that do not comply with legal provisions. For the industry, this means that increased awareness and a proactive stance regarding compliance and social responsibility are essential. For users and prospects of online casinos, it is important to be aware that reputable providers are always striving to comply with such guidelines and thus ensure a safe and responsible gaming environment.

Sources:

  • Ricky Grant
  • Victorian Gambling and Casino Control Commission (VGCCC)
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