Safer Gambling Week 2023 Sees Major Increase in Responsible Gambling Tools Use
The Essentials in Brief
The Safer Gambling Week 2023, which took place from November 13th to 19th, saw a remarkable increase in the use of responsible gambling tools. Initiated by leading industry associations, the event demonstrated how seriously the gambling industry is working to promote safe gambling. Particularly noticeable were the increases in deposit limits, maximum bet limits, and reality checks. The campaign also benefited significantly from the reach through social media, spreading its message far and wide.
Increase in the Use of Protective Measures
During Safer Gambling Week 2023, remarkable numbers were announced that show an upward trend in the application of protective measures. An 18% increase in the setting up of deposit limits was recorded, while the use of tools to limit the maximum bet and to carry out reality checks each increased by an impressive 300%. These figures underline the growing awareness and acceptance of players for responsible gambling.
The Role of Social Media
The importance of social media in spreading the message of Safer Gambling Week cannot be overestimated. With over 50 million impressions and nearly 30 million views of campaign messages on platforms like X (formerly Twitter), Facebook, and Instagram, an unprecedented reach was achieved. These numbers illustrate how effectively social media can be used to spread important messages in society.
Broad Support and Future Goals
The broad support from various stakeholders, including bookmakers, casinos, bingo halls, arcades, and online gambling companies, as well as charitable organizations, legislators, and sports teams, shows the collective effort behind Safer Gambling Week. Particularly notable is the support from Premier League teams like West Ham United and Brighton & Hove Albion in 2023. This broad base of supporters underscores the importance of the initiative and the commitment of the entire industry to safer gambling.
Our Assessment
Safer Gambling Week 2023 has impressively shown how important and effective the initiative is in promoting responsible gambling. The remarkable increase in the use of protective measures and the enormous reach through social media are clear indicators of the success of the campaign. It is encouraging to see that the gambling industry is taking serious steps to promote awareness and the application of safe gambling tools. The anticipation for Safer Gambling Week 2024 is high, and it is hoped that the positive momentum will continue and reach even more players.
Sources:
– Ricky Grant
– Bally’s Corporation
– Ruby Seven Studios
– Malta Gaming Authority
– AGCO
– Booming Games
– SportBet.it
– Evolution
– Pennsylvania Gaming Control Board
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