Betty Online Casino Raises $5M Pre-Series A, Prioritizing Female Gamers
Betty Casino Secures 5 Million Dollars for the Growth of Women’s Gambling
Betty, an innovative online casino focusing on female players, has recently secured another investment of 5 million dollars in its pre-Series A financing round. This round, led by CEAS Investments, marks a significant step for Betty as it prepares for its upcoming Series A.
Contributions from Renowned Firms
The investment round saw contributions from renowned firms such as Powerhouse Capital, HappyHour, and Courtside Ventures. Since its launch in Ontario, Canada, last February, Betty has made a remarkable impact in the online gambling industry. The company’s launch in Ontario was made possible after it obtained a license from the Alcohol and Gaming Commission of Ontario (AGCO).
Strong Investor Confidence
Over the past year, Betty has successfully raised a total of 7 million dollars, demonstrating strong investor confidence. The latest funding of 5 million dollars will be crucial for Betty to improve its live operations and increase customer retention.
Platform Upgrade
Betty also plans to use this capital to upgrade its platform from the current version, Midnight 1, to a more advanced iteration, Midnight 2, which promises to deliver exceptional user experiences.
Focus on Female Players
As an online casino dedicated to female players, Betty has committed itself to providing unique and engaging experiences. The platform is known for its focus on community gaming, gamification, and transparency. This approach has led to Betty retaining female players at a rate that is three times higher than its competitors.
Best Practices in the Online Gambling Industry
Salim Mitha, Managing Partner at Powerhouse Capital and former EVP at Playtika, noted that Betty applies best practices in the online gambling industry. He emphasized that these practices were crucial to the company’s success and have contributed to increased revenues and improved customer retention.
Support for Growth
Robin Reed, Managing Partner at HappyHour, praised Betty’s efforts to attract and retain female players through a high-quality platform. He expressed his enthusiasm to support Betty’s growth with both capital and product knowledge. “Betty has a clear vision and a plan to differentiate itself in the market by prioritizing female online slot players and building a proprietary platform,” said Reed.
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