UFC and Games Global Partner to Create Exclusive MMA Slot Games
In Brief
Games Global, a leading provider of iGaming content, has entered into an exclusive partnership with the UFC, the world-renowned Mixed Martial Arts organization. The goal is to develop brand-specific slot titles inspired by the famous sports brand. The first games of this unique UFC-themed slot series are expected to be released in July, following an exclusive soft launch in May. This collaboration aims to tap into the massive global fan base of the UFC, which comprises over 700 million fans and approximately 260 million social media followers, and to attract new players for both brands.
Innovative Partnership Opportunities
The partnership between UFC and Games Global offers numerous synergies, as both brands target a similar audience. By creating engaging gaming content, the collaboration aims to attract new players and fans for both the UFC brand and Games Global’s iGaming platform. The UFC plans to use its extensive marketing ecosystem to promote and support the slot titles worldwide.
Excited Voices About the Partnership
Andy Booth, Chief Product Officer at Games Global, expressed enthusiasm about the partnership: “Games Global is excited to announce this knockout partnership with the UFC, which will bring the Octagon to life in several epic slot titles over the coming years. This exclusive agreement allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. It is of great significance to us to work with one of the world’s most popular sports brands, and we look forward to introducing our first title to the world in the coming months.”
Tracey Bleczinski, SVP of Licensing at UFC, also emphasized the importance of the partnership: “At UFC, we are constantly looking for innovative ways to connect with our passionate fan base worldwide. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe these games will be a hit with combat sports fans everywhere, and are proud to work with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
Our Assessment
The exclusive partnership between Games Global and the UFC marks an exciting step in the world of online gambling and sports. By connecting the intense world of Mixed Martial Arts with the thrill of iGaming, this collaboration opens up new ways to captivate fans and players worldwide. With the prospect of innovative slot titles inspired by the dynamism and passion of the UFC, fans can look forward to an extraordinary gaming experience. This partnership underscores the potential of creative collaboration between the sports and iGaming industries to jointly tap into new markets and push the boundaries of what is possible.
Sources: iGaming Team
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