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Pragmatic Play to Unveil New Concept at SBC 2025

Pragmatic Play to Unveil New Concept at SBC 2025

Steven Harper • April 22, 2025

Key Highlights

Pragmatic Play will be present at the SBC Summit Americas in Fort Lauderdale, Florida, from May 13 to 15, 2025. The renowned game developer will showcase its full product portfolio and introduce a new presentation concept called “Experiences Beyond Olympus.” The goal is to further strengthen its position in North and Latin America and highlight the company’s innovative capabilities.

Strong Presence Planned in the Americas

Pragmatic Play is participating in the SBC Summit Americas 2025, one of the most important industry events for the North and South American iGaming markets. The company’s booth will be located at number C710. Over several days, the provider will present its latest developments and products.

“Experiences Beyond Olympus”: Mythology Meets Technology

A highlight of the trade show appearance is the new concept “Experiences Beyond Olympus.” Mythological themes from popular slot titles are transformed into an interactive experience world. Visitors will gain insights into the stories, characters, and mechanics behind the games. The aim is to combine technology, storytelling, and entertainment.

Focus on Latin America

Victor Arias, Vice President for Latin America at ARRISE, which supports Pragmatic Play, emphasizes the importance of the event for the regional strategy. According to Arias, the SBC Summit Americas is the ideal venue to present the new brand identity and creative direction. The participation demonstrates the company’s long-term commitment to both markets.

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Comprehensive Product Portfolio from a Single Source

Pragmatic Play offers up to eight new online slots per month. In addition, the portfolio includes live casino games and bingo. All products are available through a unified API (application programming interface). This simplifies integration for operators and ensures a consistent user experience.

Our Assessment

With its appearance at the SBC Summit Americas 2025, Pragmatic Play is sending a clear signal. The North and South American regions will continue to grow in importance, and the provider is positioning itself early as an innovative player. The new concept “Experiences Beyond Olympus” shows that Pragmatic Play focuses not only on quantity but also on creative content. For operators and players in these markets, this is a positive sign.

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