Pragmatic Play Expands with Smart Studio in LatAm
Key Takeaways
Pragmatic Play is delivering its Smart Studio solution to Juega en Línea, expanding its existing partnership with the Latin American operator. This new agreement enables Juega en Línea to offer custom live casino tables with personalized branding and local customization. The goal is to further enhance the gaming experience for users in Latin America.
What is the Smart Studio Solution?
Pragmatic Play’s Smart Studio solution allows online casinos to customize their live casino environments. It utilizes modern technologies that enable flexible adaptation of design, layout, and branding. Operators can create a unique gaming experience tailored to their target audience.
Custom Live Tables for Juega en Línea
As part of the new agreement, Pragmatic Play will provide dedicated live casino tables for Juega en Línea. These include popular games such as VIP Blackjack and Lucky 6 Roulette. These tables are designed exclusively for the Latin American market and aim to increase player engagement.
Background of the Partnership
The collaboration between Pragmatic Play and Juega en Línea has been in place since 2021. At that time, the operator integrated Pragmatic Play’s full portfolio, including slots, live casino, and virtual sports. With this new expansion, both companies are deepening their cooperation and focusing more on localized content.
Voices on the Collaboration
Victor Arias, VP LATAM at ARRISE (a partner of Pragmatic Play), emphasized the importance of customization: “These tailor-made live casino offerings demonstrate our commitment to high-quality content that aligns with regional preferences.”
Mechita Moreno, Marketing Director at Juega en Línea, also expressed a positive outlook: “The integration of the Smart Studio solution brings our players an even more immersive experience. We can now better align our offering with their expectations.”
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Pragmatic Play: More Than Just Slots
Pragmatic Play doesn’t just develop slots – up to eight new titles are released monthly – but also offers live casino and bingo games. All products are available through a single API (application programming interface). This simplifies integration for operators and provides a stable technical foundation.
Our Assessment
The introduction of the Smart Studio solution at Juega en Línea is a logical step in Pragmatic Play’s growth strategy in Latin America. Localized content and customization options are key to standing out in a highly competitive market. For players, this means more variety, better alignment with regional preferences, and an overall higher-quality live casino experience.
This development highlights how important tailored content has become in online gaming – for both operators and users.
Sources
- Pragmatic Play press release
- Juega en Línea company information
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