Betsson Cancels €27.5M Holland Gaming Deal
Key Takeaways
Betsson has halted its planned acquisition of Holland Gaming Technology and Holland Power Gaming, valued at €27.5 million. The reason is the lack of approval from the Dutch gambling authority KSA (Kansspelautoriteit). This decision ends Betsson’s attempt to re-enter the regulated Dutch market. According to the company, the withdrawal will have no impact on its financial results. A large portion of the amount already paid will be refunded.
Background on the Failed Acquisition
In February 2024, Betsson announced its intention to acquire Holland Gaming. The goal was to re-establish a presence in the Dutch online gambling market. However, the deal was contingent on approval from the KSA. Since that approval did not come by the agreed deadline, Betsson has now officially withdrawn from the deal.
Financial Impact on Betsson
Of the originally agreed €27.5 million, Betsson will receive €26.7 million back. A small portion will remain with the seller as a so-called break fee. The company emphasizes that the withdrawal will not affect its consolidated income statement.
Background: Betsson’s Position in the Dutch Market
Betsson had already exited the Dutch market in September 2021 – just before legal online gambling launched in the Netherlands. The aim at the time was to avoid jeopardizing future licence applications. However, in July 2023, Betsson announced it was withdrawing its licence application due to long regulatory wait times.
Planned Role of Holland Gaming
As part of the acquisition, Holland Power Gaming was expected to continue developing exclusive content for Holland Gaming Technology – now under Betsson’s umbrella. With the withdrawal, this planned collaboration is also off the table.
Legal Legacy Issues in the Netherlands
In March 2025, the District Court of Rotterdam ruled that Betsson must repay over €500,000 to a player. The case dates back to 2014, when online gambling was still illegal in the Netherlands. The court held Betsson responsible because it operated without a licence at the time.
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Our Assessment
Betsson’s withdrawal highlights how complex and time-consuming entry into regulated markets can be. While the financial damage is limited, the company loses a strategic opportunity in the growing Dutch market. For players in the Netherlands, this means: no official Betsson comeback for now. Those wishing to play legally should stick to licensed providers. The decision also underscores the importance of a clear regulatory strategy for international gambling companies.
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