Merkur Gaming Returns to U.S. With New Nevada License
Key Takeaways
After more than 20 years, Merkur Gaming is returning to the U.S. state of Nevada. The Nevada Gaming Commission has granted the company a new license, allowing Merkur to once again manufacture and distribute gaming machines. At the same time, the acquisition of the U.S.-based company Gaming Arts LLC was also approved. This move is part of Merkur Group’s international expansion strategy.
Merkur Gaming Receives New License in Nevada
Merkur Gaming US, a subsidiary of the German-based Merkur Group, has been granted a new operating license by the Nevada Gaming Commission. This paves the way for the company’s return to the U.S. market. Merkur was already active in Nevada in 1998 but withdrew in the early 2000s. The re-entry now comes with a clear strategic direction.
Focus on Long-Term Growth Strategy
Lars Felderhoff, CEO of the Merkur Group, sees the license as a key milestone. It enables international expansion and strengthens the company’s long-term position. Michael Gauselmann, Chairman of the Supervisory Board, also emphasized the importance of regulatory compliance. The approval is a sign of the group’s legally sound and future-oriented approach.
Acquisition of Gaming Arts LLC Approved
In addition to the license, the Nevada Gaming Commission has also approved the planned acquisition of Gaming Arts LLC. The Nevada-based company specializes in the development and distribution of gaming technology. The acquisition is expected to be completed in the third quarter of 2025.
Felderhoff praised the close collaboration with Gaming Arts over the past few months. This cooperation played a key role in securing both the license and the acquisition.
International Expansion as a Goal
The Merkur Group aims to expand its presence beyond Europe and South America. The return to Nevada is a central component of this strategy. With the new license and the acquisition of Gaming Arts, the company is strengthening its position in the important U.S. market.
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Our Assessment
Merkur Gaming’s return to Nevada is a well-considered move. The combination of a new license and the planned acquisition shows that Merkur is deliberately targeting the U.S. market. For players and industry observers, this sends a clear message: Merkur Group is pursuing a long-term and regulation-compliant growth strategy. It will be interesting to see how the company positions itself in North America in the future.
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